Mullins Ice Cream has formed a strategic partnership with Ireland’s only theme park and zoo Tayto Park, as part of its all-Ireland growth plan.
In time for the park’s 2018 reopening this month, Mullins has launched its first ROI based takeaway ice cream parlour in the centre of Tayto Park, serving 18 flavours of its homemade scoop ice cream along with a toppings bar and takeaway coffee.
Mullins products are also now available throughout other locations in Tayto Park, including the sit-in ‘Scoops and Sprinkles’ area, which specialises in luxurious sundaes made with Mullins ice cream.
One of Northern Ireland’s most popular homemade ice cream brands, Mullins is part of the Dale Farm family.
“Our partnership with Tayto Park marks a significant development for Mullins Ice Cream as we seek to grow the brand on an all-Ireland basis,” said Peter Lynn, Sales Manager for Mullins Ice Cream.
“Having presence within Tayto Park will give us access to approximately 850,000 visitors in 2018 – a huge opportunity to showcase our product.
“Mullins is a much-loved vibrant brand, which combines years of expertise in making quality ice cream with innovative new flavours and toppings. We believe our offering will appeal perfectly to Tayto Park’s wide range of visitors and that the partnership will prove to be extremely valuable in supporting the growth of our business,” Peter said.
Shane Swan of Tayto Park said:
“We are delighted to partner with popular Northern Irish food brand, Mullins Ice Cream by serving their products in Tayto Park in 2018. We’re set for a thrilling new season with lots of fun attractions such as Ireland’s first ever driving school for kids which opens on March 24 and a new spinning coaster ride, which is set to open in June. We’re glad that Mullins can be part of the excitement.
“Our goal is to ensure visitors to Tayto Park have the best time possible and we believe that Mullins’ fantastic ice cream parlour, delicious ice creams and indulgent sundaes will really enhance the customer experience,” added Shane.
