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Musgrave To Acquire Donnybrook Fair

Posted on: 21 Sep 2018

 

Musgrave Extends Footprint in the Growing Dublin Food Market

Musgrave today announced that it has agreed to acquire Donnybrook Fair for an undisclosed sum, subject to approval by the Competition and Consumer Protection Commission.

The acquisition includes Donnybrook Fair’s five premium food stores (Donnybrook, Stillorgan, Malahide, Greystones and Baggot Street) situated in Dublin as well as a gourmet food production facility.

Donnybrook Fair is a family business that is owned by Joe and Mary Doyle and employs 250 people. The Donnybrook Fair brand is greatly admired by food lovers and it will be retained and invested in post-acquisition with Joe Doyle remaining in the business.

The acquisition supports Musgrave’s strategy of building brands that provide people with unique food experiences at home and out of home. Donnybrook Fair has successfully focused on meeting these needs through its destination stores and their ability to create gourmet home-cooked food. Donnybrook Fair will strengthen Musgrave’s presence in the growing Dublin food market and will complement Musgrave’s existing brands.

Commenting on the agreement, Chris Martin, Musgrave CEO, said: “Donnybrook Fair represents a fantastic addition to Musgrave. With its focus on creating a destination retail experience as well as a premium food offering, it aligns with our Growing Good Business strategy. We are focused on developing opportunities around every food occasion in a growing market. This included the purchase of La Rousse Foods earlier this year, broadening our offer into the premium foodservice sector. Donnybrook Fair increases our penetration of the Dublin food market and our intention is to maintain and grow the brand for the long term. We are looking forward to taking it to the next stage of development.”

Joe Doyle, owner of Donnybrook Fair, added: “We established Donnybrook Fair as a brand devoted to bringing great food experiences to people. Musgrave is as passionate as we are about the heritage and future of Irish food. I was attracted by Musgrave’s values and its approach to investing in its brands and team for the long-term. We share Musgrave’s vision to give people access to high-quality and innovative food experiences at home, on the go, or in-store. I look forward to working in partnership with the Musgrave team to grow the Donnybrook Fair brand.”