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Bacofoil® Unveils New Zipper® Bag TV Creative and Campaign, ‘For Everything That is Important To You’, On Time For Back to School Season

Posted on: 17 Aug 2020

Iconic family loved brand, Bacofoil®, has launched its first TV creative in the Irish market supporting its All-Purpose Zipper® Bags, investing over €300k in ATL to support its new campaign, ‘For everything that is important to you’, this Back to School season.

 

The targeted TV ad launches on 10 August ahead of the busy back to school period and will run for 9 weeks across RTÉ, Virgin Media, Sky TV, and Channel 4, supported by VOD to maximise reach. The ad will highlight Bacofoil®’s unique All-Purpose Zipper® Bags, perfect for batch cooking family dinners, prepping healthy smoothies or saving some leftovers for lunch with a secure zip seal. The reusable Zipper® bags are incredibly versatile and easy to use, keeping freshness locked inside.

 

Bacofoil® is committed to supporting its key demographic of families in the run up to Back to School and has invested heavily in ATL, PR and communications support to bring fun, cool and creative ideas into the home for the whole family to enjoy.  

 

Speaking about the Irish market investment for Bacofoil®, Zoe Lunn, Senior Brand Manager at Bacofoil®, said; “We know Irish consumers love products that makes their busy lives easier, especially as this year’s back to school will be like no other in these uncertain times! Bacofoil® has always stood for reliable quality, helpful, practical, and easy-to-handle products which make things in the kitchen easier. Our new TV creative supports this messaging and highlights the products USP among our target demographic. We’ve seeing a sharp increase in sales of food wrap over the past 12 weeks, (+ 35.3% YOY) with Bacofoil® outperforming the market in all categories*, so we know Bacofoil® is a much loved and much needed product in Irish households.”

 

In line with the creative, Bacofoil®’s All Purpose Zipper® Bags close with a satisfying zzzip you can hear to secure your food so there’s no worries about leaky disasters on the way to school. The high-quality, sturdy bags are washable and reusable with flexible standalone features so they can be easily filled.

 

As well as the All-Purpose Zipper® Bags, Bacofoil®’s suite of reliable products encapsulates the trust and strength that’s needed for all Irish households. Bacofoil®’s Cling Film, Non-Stick Baking Paper and Non-Stick Kitchen Foil are standout category products available nationwide in Tesco, SuperValu, Dunnes and Centra. The innovative unique BacoLift® surface on The Non-Stick Kitchen Foil provides a hassle-free solution to the age-old problem of food sticking, the curved blade on the Cling Film makes tangled cling film a thing of the past and the dimpled surface on the Non-Stick Baking paper prevents baking disasters.

 

Bacofoil®’s All Purpose Zipper Bags come in small (x15 bags) and medium (x12 bags) sizes at an RRP of €2.50 and €3.00, respectively.