Egg-citing news! Ella McDonald, 7, from Tullamore, Co. Offaly has been named as one of ALDI’s Chief Easter Egg Tasting Officers.
The competition, which was launched in March, saw ALDI invite chocolate connoisseurs from around the country to submit a short audition video explaining why they should be considered for the “world’s sweetest job”.
ALDI can confirm its inbox was choc-a-bloc with applications but ultimately Ella was selected based on her egg-ceptional qualifications! The primary school pupil is a confirmed chocolate aficionado and loves nothing more than accompanying her parents on their shopping trips to ALDI to pick out her favourite chocolate.
Ella, along with two other lucky winners, including Sarah McShane from Co. Cork and Natalia Kostecka from Co. Limerick, received a selection of ALDI’s Easter Egg range to sample, taste, and review. In eggs-change for these Easter goodies, the Chief Easter Egg Tasting Officers will offer all-important feedback on taste, texture and appearance that will help shape and inform next year’s range.
This year’s range, which starts at just €0.59 and is available in all 155 ALDI stores nationwide, includes the ever-popular Peanut Surprise Egg €4.99 as well as the showstopping Ice Cream Sundae Egg €7.99 and super croc-olatey Giant Crocodile Egg €13.99.
Speaking about landing the role, Ella McDonald, said: “This is a dream come true! I can’t wait to taste all the amazing chocolate. Thank you, ALDI!”
Laura Harper, Buying Director at ALDI Ireland, said: “We received countless submissions for this year’s Chief Easter Egg Tasting Offer role, but Ella was undoubtedly one of the standout applicants and her passion for chocolate really shone through.
“At ALDI, we pride ourselves on our Easter egg range, but we know there’s always room for improvement and innovation. Customer feedback is invaluable, and we look forward to hearing what Ella and her family have to say about this year’s selection. Who knows? Maybe it will influence next year’s range!”
ALDI’s Easter Egg range is available now in stores nationwide.
