Aldi welcomes the latest figures from Kantar Worldpanel, which show that more and more Irish shoppers are voting for value, making Aldi their supermarket of choice. Aldi is the fastest growing supermarket in Ireland, with sales surging ahead by 12.8% in the 12-week period to 14th July 2019.
Welcoming the results, Giles Hurley, CEO Aldi UK and Ireland, said:
“We are delighted to be the fastest growing retailer in Ireland for the 9th month in a row, achieving a record 12.5% market share, growing twice as fast as any other supermarket.”
“Our Swap & Save advertising campaign is clearly resonating with Irish customers, reminding shoppers about the saving that can be made by swapping their weekly shop to Aldi. Our next group of Irish families have taken the Aldi Swap & Save Challenge and made huge savings on their weekly grocery bill.”
“Shoppers know Aldi will never be beaten on price. There’s no compromise on the quality of products and our comprehensive range ensures families can do their full weekly shop. Filling their baskets with the finest Irish produce, including our Specially Selected Irish Angus Fillet Steak which has just been crowned “Best Fillet Steak in the World” at the World Steak Challenge!”
