New ranges offer shoppers more choice and amazing value in popular categories
Ireland’s favourite discount retailer Dealz has today announced it is extending its ranges of entertainment and stationery products.
Following the opening of three brand new stores last week, Dealz’ new simple pricing policy, introduced in March, has been popular with customers. In addition to the core €1.50 price point, customers can shop a range of quality products at 75c, €1, €1.25 price points.
Categories such as grocery, health and beauty, and household products have benefitted from the new simple pricing model and proved popular with customers. With extended ranges in electronics and stationery across all stores, there is now even more great value offers for Ireland’s savvy shoppers.
Electronics
From today, all stores across Ireland will have upgraded items such as wireless headphones and portable soundbars for just €10 each under its Power Geeks brand.
Other items include a new range of phone cases for €3 and headphones for kids at €6.
Thanks to our simple pricing Dealz can offer broader ranges so customers can grab bargains such as:
Wireless earphones €6 (Penneys €10)
Wireless headphones €10 (Penneys €14)
Soundbar €10 (Argos €30)
Wireless speaker €6 (Penneys €10)
Stationery
New quality stationery ranges – for adults, students and children – are now in all stores at market leading prices. They include leading brands such as BIC, Staedtler, Papermate and Tippex and range from pens, paper and pencil cases to notebooks and files.
Next week, Dealz launches its first sustainable notebooks made from 100 per cent recycled paper and selling for €4 compared to €10 elsewhere.
Kids’ stationery has had a massive makeover which will follow in August, just in time for back to school. With a focus on top brands and quality, prices 30 per cent cheaper than our nearest rival. Key products will include a spy pen, novelty pens, block highlighters, and learn to spell notebooks, including robots and ballerina themes.
Among the items on offer at outstanding value in the stationery range are:
BIC Velleda grip board marker (x4) €3 (Easons €5.99)
100% recycled notebooks €4 (Market Value €10)
Tippex pocket mini mouse €1.50 (Exclusive to Dealz)
Mat Ankers, Dealz transformation director, said: “Our simple pricing policy means we can offer more products at amazing value across a wider range of categories, from essentials to entertainment.
“It was a major step in our transformation programme and we have plenty more in the pipeline as a customer-focused, people-led and tech-enabled retailer.”
Simpler pricing means wider ranges on offer, though three quarters of items remain at the core €1.50 price point.
