EssenceMediacom Ireland, Ireland’s leading media planning and buying agency, has launched a high impact national campaign with Lidl Ireland in celebration of Easter. In the lead up to the big day on April 9th, the campaign creative serves to drive attention, and to let customers know that Lidl has all you need this Easter and beyond.
The campaign serves as a seasonal ‘eggs-tension’ of the “Go Full Lidl” proposition, which was launched by Lidl in 2022 and aims to remind the audience that a full shop at Lidl does not need to compromise on quality. The proposition reminds consumer that they can have a full trolley, high-quality and award-winning produce while supporting Irish suppliers and availing of low prices.
Aisling Baker, Director at EssenceMediacom Ireland said: “The team at EssenceMediacom were delighted to team up with Lidl for another instalment of the ongoing “Go Full Lidl” initiative. With this high impact campaign, we wanted to avoid putting our ‘eggs in one basket’ and devised a multi-format approach that would target consumers across digital, on the move and in more traditional formats such as TV and radio. The Easter theme allowed for eye catching creative, tempting shoppers with the thought of their favourite Easter egg and reminding them that they can find their favourite brands in Lidl stores across Ireland.”
Orlaith McIvor, Senior Media Manager at Lidl Ireland said: “We’ve really Gone Full Lidl This Easter! This was a cracking project to work on. At Easter the grocery retail space can be a cluttered one. By working with EssenceMediacom Ireland on aspects outside of the traditional plan this created an opportunity for cut through in a busy space.”
The campaign creative centres around an image of a cracked chocolate Easter egg, a seasonal favourite amongst Irish households. The campaign launched on the 20th March across Multi-channel TV, Out of Home (OOH), Video on Demand (VOD), Display, social, search, print and audio.
