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Kevin the Carrot makes a dramatic return as Aldi teases its Christmas advert

Posted on: 02 Nov 2020

  • New advert sees Ireland’s favourite vegetable Kevin in an exciting “Top Gun”-like adventure, alongside new friend Lieutenant Turkey
  • Teaser is a prelude to Aldi’s Christmas advert expected this month
  • The 40 second advert airs on RTE 1 at 21:26 and can be viewed on Aldi’s Facebook at  https://www.facebook.com/AldiIreland

Supermarket Aldi has kicked off its Christmas campaign with a new teaser advert featuring its much-adored Christmas mascot, Kevin the Carrot.

 

The advert begins with a scene reminiscent of 80s cult classic movie, Top Gun, with our central character seen cruising at altitude in a fighter jet, accompanied by wingman Lieutenant Turkey.

 

Kevin appears at ease at the controls, showing off with some fancy flying and even inverting the aircraft as he and Turkey encounter Santa high above a snowy mountain range. But then disaster strikes, when Kevin is accidentally ejected from the plane mid-flight.

 

The clip ends with Kevin spiralling down to earth, his parachute in flames and his whereabouts totally unknown - leaving the nation wondering -Where is Kevin?

 

Kevin’s appearance in the advert marks the fifth year that the iconic character has featured in Aldi’s Christmas campaign – yet whether he will indeed be the star of this year’s festivities remains to be seen, as the 40 second film leaves viewers with more questions than answers.

 

The 40 second advert airs on RTE 1 at 21:26 tonight and can be viewed on Aldi’s Facebook at: https://www.facebook.com/AldiIreland/