Londis were celebrating at the recent Irish Sponsorship Awards when their patronage of hit television show, Ireland’s Fittest Family, was named Best TV Broadcast Sponsorship at the star-studded Awards night in The Clontarf Castle Hotel recently.
Launched in 2012, the Irish Sponsorship Awards recognise and reward the brands, rightsholders, agencies, and media owners, who play a critical role in the delivery of world-class sponsorship programmes executed in Ireland. Londis has been proudly sponsoring Ireland’s Fittest Family for the last four years, emphasising a clear association between Londis and the show’s content and messaging.
Suzanne Weldon, Chief Marketing and Communications Officer, BWG Foods was thrilled with the win, “We are delighted with our sponsorship of RTE’s Ireland’s Fittest Family. The show is a perfect fit for Londis; it’s a family show that gives local people a chance to represent their families, communities and counties on the big screen in a healthy, fun and competitive way. Londis is a family-oriented brand that operates at the heart of communities across Ireland; this sponsorship gives us an exciting platform to promote our healthy eating options and to encourage everyone to be more active.”
Ireland’s Fittest Family Season 10, sponsored by Londis, returns to television screens on Sunday evening October 2.
