- Pringles has launched three new flavours to see how hot you can go
- First full collection of spicy flavours from Pringles
With each building in spice, the new flavours include Kickin’ Sour Cream (medium), Spicy BBQ (hot) and Cheese & Chilli (Extra Hot), aiming to satisfy all thrill-seeking foodies who want to push their taste buds to the limit.
Containing no artificial colours or flavours, the new range will amplify some well-known Pringles flavours with an extra kick of spice that builds with every bite to test snackers’ limits.
The launch is a first for the brand, which sees them enter the extra hot market thanks to the new addition of Cheese & Chilli Extra Hot. The flavours come as insights reveal 59% of millennials aged 18-34 prefer very spicy foods[1], making the new range a perfect fit for those who can handle the heat.
Neil Rogers, brand & activation manager Kellogg’s Ireland, said: “We’re really excited to introduce our new Sizzl’N Pringles flavours; we know our shoppers like spicy food, so we’re hoping the new range will allow people to be more adventurous with their palates. We can’t wait to see how many of our Pringles fans can handle the most intense heat.”
Shoppers will be able to get their hands on the new Pringles from this week onwards - RRP €3.25[2].
[1] Technomic’s 2019 Flavour Consumer Trend Report
[2] Pricing is at the sole discretion of the retailer
