They asked – and Irish and UK consumers have spoken. The favourite retro Quality Street sweet is the Coffee Crème.
It may have been out of tubs and tins for more than 20 years, but the coffee crème has not been forgotten. Not only does it have a Facebook group dedicated to its return, but Nestlé UK & Ireland receives more enquiries about the coffee crème than any other discontinued Quality Street variety. Now its status has been cemented after it topped a poll of most-loved throwback sweets.
Receiving more votes than the bottom three varieties combined, only the Almond Octagon mounted a serious challenge to the coffee-flavoured favourite. The full results were as follows:
|
Retro sweet |
Number of votes cast |
|
Coffee Crème |
8146 |
|
Almond Octagon |
5312 |
|
Fruits of the Forest Crème |
2623 |
|
Jaffa Toffee |
2409 |
|
Vanilla Octagon |
2310 |
|
Total votes |
20,800 |
Maria McKenna, Confectionery Marketing Manager, Nestlé Ireland said:
“Many Quality Street fans have an old favourite, and our survey has shown that when it comes to our sweets, absence really does make the heart grow fonder. Although the coffee crème hasn’t featured in the mix since the turn of the millennium, it’s clear that it still holds a special place in the heart of both Irish and UK consumers.
‘We would like to thank everyone who took the time to vote in our survey. It’s great to see the love for favourites old and new, and we hope our winners will love sampling their tailor-made prizes.”
Five lucky winners will now receive a tin of delicious coffee crèmes, handmade by Nestlé’s expert chocolatiers in York.
Quality Street is made at Nestlé’s factory in Halifax, UK which is currently making up to 50,000 tins every single day to keep shelves well stocked for Christmas. At peak times, the factory uses almost 500 tonnes of liquid chocolate and 350 tonnes of toffee every week to make the twist-wrapped favourites.
