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Women’s Mini Marathon announces sponsorship with Fulfil

Posted on: 28 Feb 2019

The Women’s Mini Marathon has announced a new sponsorship deal with Fulfil Vitamin & Protein Bars, with the brand coming on board as the Official Snack partner of the Vhi Women’s Mini Marathon.

 

Fulfil will be sampling bars to participants at the event, as well as introducing a large scale activation after the finish line on Race Day.  The sponsorship deal also includes course branding opportunities on the day.  As part of the sponsorship, Fulfil will also be running an engaging social media campaign to recruit women to join them for the event as part of Team Fulfil. 

 

Kathy Endersen, Chief Executive of the Women’s Mini Marathon, said:  “The Women’s Mini Marathon is delighted to welcome Fulfil on board as our Official Snack partner.  We believe Fulfil is a perfect fit for our event, appealing to women who enjoy a healthy and active lifestyle, and we have no doubt that the 30,000 participants will be excited to have the Fulfil experience on the day.” 

 

Orlaith O’Brien, Senior Brand Manager, Fulfil Nutrition, Richmond Marketing, said:  “Fulfil Nutrition are delighted and proud to be part of the Women’s Mini Marathon this year. We feel it is the perfect partnership for the brand as the WMM is an inclusive, fun event which encourages women from all walks of life to take part in the 10km race. Fulfil Vitamin & Protein bars are for anyone leading an active, busy life that wants an indulgent treat, but also wants it to be better for them. Whether participants walk, run or jog Fulfil are delighted to be part of their journey as they cross the finish line on June 2nd

 

The Vhi Women’s Mini Marathon is the largest all-female event of its kind in the world, with 30,000 women taking to the streets of Dublin on Bank Holiday Sunday 2nd June.  Since the first Women’s Mini Marathon began in 1983, it has grown in popularity and the event now hosts approximately 30,000 women on the June bank holiday weekend.  Women from across the 32 counties of Ireland, U.K. and Europe take part each year, with many raising vital funds for their chosen causes and charities.