Barry Group are embarking on their most ambitious rebranding exercise in a generation, with their two biggest retail brands, Costcutter and Carry Out, revealing a brand new look.
These are good times for the Mallow-headquartered business, who have been very upfront about their ambitious growth targets, as Jim Barry, Managing Director, explains: "We're currently in year two of a three-year plan. The first year of the plan went well financially for us; turnover was up and profit was satisfactory. But that year also involved a lot of foundation work and in year two and three, we are all about execution to a higher standard and a bigger level because we have two new products to sell."
Those two new products are completely revamped Costcutter and Carry Out store images, "two enhanced store offerings for our retail partners, which we are really excited about."
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