In recognition of World Food Day on October 16th, Kellogg Ireland is stepping up its efforts to fight food waste with the help of its partner, FoodCloud. FoodCloud is a social enterprise with a mission to transform surplus food into opportunity to make the world a kinder place. Kellogg has been working with FoodCloud since 2020 and has donated the equivalent of 310,810 meals to date to FoodCloud’s network of community groups across the country.
Kellogg has also announced the addition of the ‘Look, Smell, Taste’ label and initiative from Too Good To Go, the app that fights food waste. The label will appear on all Special K Original flakes cereal packs across Ireland. This label will encourage consumers to check the quality of the food before throwing it out, simply because it has passed its best before date. This move is in addition to the Kellogg Company food waste commitment of halving food waste by the end of 2030, which is in line with both the EU and UN goals1.
Kate Prince, Senior ESG Manager, Kellogg Europe said: “We recognise the need to play our part in tackling environmental and social issues right now and it’s up to all of us to take meaningful action. At Kellogg, doing the right thing for the environment is one of our top priorities and we are investing considerable resources across the Kellogg and Pringles European businesses, to achieve progress on recyclable packaging and our Origins responsible farming projects.
“We have already made great strides under the pillars of the Better Days Promise ESG strategy, including wellbeing, hunger, sustainability and equity diversity & inclusion (ED&I), but we know that we have more to do. With over 1 million tonnes of food is wasted annually in Ireland, we’re delighted to have impactful partners such as FoodCloud and Too Good To Go to help us fight food waste.”
Kellogg is committed to helping end hunger and create Better Days for 3 Billion people worldwide by the end of 2030. In line with this, Kellogg has supported breakfast clubs in Ireland since 2013 and to build on that support, has now committed to donating €100,000 to breakfast clubs across the country in 2023. Kellogg’s announcement comes as more and more schools struggle to find the budget to fund this service for their pupils.
Sarah Ferguson, General Manager, Kellogg Ireland said: “We’re proud to be entering into our 10th year supporting schools across Ireland. We believe all children should have the opportunity to start the day with a good breakfast, and we know that equipment and resources are just as important to breakfast clubs as the food itself so it’s rewarding to hear how schools are using our funding. We are committed to supporting these services over the long term because of the positive impact they have on pupils.”
Aoibheann O’Brien, Co-Founder and Partnerships Director, FoodCloud: “We are delighted to continue our work with Kellogg Ireland through their donation of surplus food and redistribution of donated products on a quarterly basis. We are also very grateful for the kind support of Kellogg’s volunteers, who support us in our hub operations and Gleaning in the harvest season to rescue and redistribute surplus food. Working with partners like Kellogg Ireland is especially important now, at a time when we are seeing an increase in demand from our network of charity partners around the country.”
The Too Good To Go label will appear on Kellogg’s Special K Flakes cereal packs across Ireland from January 2023.
