ALDI Ireland has today been named Irish Supermarket of the Year by the Marine Stewardship Council (MSC), the world’s most recognised ecolabel for sustainable seafood, in the first year this award has been presented by the MSC in Ireland.
The prestigious win is in recognition of the supermarket’s sustainability credentials as it leads the way for the most own-brand products sold with the blue MSC ecolabel. The variety across the sector is expanding every year, according to the recently released MSC UK & Ireland Market Report 2025.
With 72 MSC labelled products in its stores in 2025, ALDI carried almost a quarter of the 300 products now being offered by Irish retailers, including fresh, frozen, canned and pet food as well as supplements – more than meriting the award.
Lidl, followed closely, selling 68 MSC labelled products in the last year while Tesco sold 45.
Loren Hiller, Commercial Manager, MSC UK & Ireland, said: “The Irish retail sector continues to provide consumers with a broad range of choice of certified sustainable fish and seafood, and ALDI Ireland’s commitment stands out within that landscape. By offering almost a quarter of the MSC labelled products in the Irish market, ALDI has set the pace for the region and fully deserves to be named the first ever MSC Irish Supermarket of the Year.
“All three supermarkets have made great progress over the past two years in expanding their MSC certified ranges, and with more fisheries continuing to enter the program, there are opportunities to introduce the blue ecolabel onto more products in the year ahead.”
Tesco has now introduced the blue MSC ecolabel across its entire own brand tuna range across Ireland. With John West tuna products also now carrying the MSC label alongside its salmon, herring and anchovies, the canned aisle of Irish supermarkets is now offering greater choice for consumers seeking certified sustainable seafood."
Meanwhile, Naturalife has been a pioneer in the Irish supplements sector, selling MSC labelled krill oil for the 14th year running under its Cleanmarine brand.
