Arnold Schwarzenegger and PARKSIDE – this truly is a perfect match. The Hollywood star and the DIY brand are reinventing their partnership and are now ringing in the next round of the "YOU GOT THIS” campaign. For the first time, actor Ralf Moeller joins in for a humorous spot together with Schwarzenegger, both bringing the do-it-yourself spirit of PARKSIDE to life.
Click here and watch the spot https://youtu.be/EpMXF6GC5ho
"From Terminator to Motivator: the partnership with PARKSIDE is made for me. No do-it-yourself project is too complicated, no challenge too big – you just have to want it and believe in yourself," says Arnold Schwarzenegger.
Not only does Schwarzenegger embody a real hands-on mentality, but Moeller also convinces with a lot of DIY competence, a great enthusiasm for do-it-yourself and a likeable appearance. Both share a long-standing friendship and a common set of values that match perfectly with the down-to-earth character of the PARKSIDE brand. The central message of the campaign is that PARKSIDE allows everyone to bring their own workshop into their home, regardless of experience or budget. The brand aims to encourage people to tackle DIY projects, large and small. It's not so much about perfection as it is about having the right support and the right tools.
"Do-it-yourself is really a great thing. Creating something with your own hands and seeing the finished result at the end – there’s no comparison to this feeling. I didn't have to think twice about supporting the PARKSIDE campaign – especially since I have always been enthusiastic about handicraft topics," says Ralf Moeller.
The new omnichannel campaign of the PARKSIDE brand, available at Lidl Ireland, will start on September 1st, 2025, with a broad-based media outreach. Among other things, out-of-home and digital-out-of-home activities, extensive efforts in social media and TV commercials are planned.
For more tips and creative DIY ideas, check out www.parkside-diy.com/ie
