Diageo Ireland has joined forces with celebrated artist Holly Pereira to launch the 17th annual Liberties Fun Run in support of St James’s Hospital Foundation. Open to runners and walkers of all levels, this year’s event features a bespoke medal, designed by Holly and commissioned by sponsors Diageo Ireland. Inspired by the energy, colour, and character of The Liberties, the medal pays homage to its iconic landmarks and serves as a meaningful keepsake for all who take part.
One of the oldest and only timed road races in the country, the four-mile route winds through some of Dublin 8’s most historic and beloved neighbourhoods, including Francis Street, The Coombe, Fatima, and the iconic St. James’s Gate brewery site, before finishing in the grounds of the Royal Hospital Kilmainham.
Best known for her bold, expressive murals, Holly Pereira reflected on her involvement in the project, which was commissioned by Diageo Ireland to encourage race sign-ups and help raise funds: “The Liberties has such a vibrant identity, and that’s what I wanted to capture in the design – bold, expressive, and colourful, with references to some of the area’s most iconic spots like St. James’s Gate and the Gray Street Monument. It’s been great to contribute something that will mark the experience for everyone taking part and raising funds.”
With roots in The Liberties dating back to 1759, Diageo Ireland’s connection to the area is intergenerational. The company’s continued support for The Liberties Festival reflects its long-standing commitment to community investment and celebrating the rich heritage of Dublin 8.
Commenting on the importance of this annual event Shane Kelly, Diageo Ireland Corporate Relations Director said: “The Liberties continues to be such a huge part of the Diageo Ireland’s story. Sponsoring the Liberties Fun Run is one of the ways we’re showing our support – not just as neighbours, but as partners. The event unites the community and shines a light on this historic neighbourhood. We’re really excited to welcome runners back through St. James’s Gate once again this year and would like to thank Holly for her fantastic interpretation of the spirit and character of this l community through her unique medal design, which we hope will encourage even more people to get involved.”
Organised by the St. James’s Hospital Foundation, the Liberties Fun Run attracts hundreds of participants each year including elite and fun runners and walkers- with all funds raised supporting patient services at St. James’s Hospital.
Aisling Nolan, Director of Development of St. James’s Hospital Foundation added: “The Liberties Fun Run is one of the most meaningful dates in our fundraising calendar. It brings people together in a powerful show of generosity and local pride, helping to enhance patient care at St. James’s Hospital. Thanks to Diageo Ireland’s continued support and the incredible spirit of our community, these events enable us to fund projects that make a real difference in patients’ lives.”
The Liberties Fun Run is just one of several community-focused events supported by Diageo Ireland as part of the 2025 Liberties Festival (21st – 27th July). One of Ireland’s oldest community celebrations, the Festival began in 1970, and has grown into a diverse programme of art, culture, sport, and local heritage.
Entry costs €35 or is free for those who raise €200 or more in sponsorship. All participants will receive a limited-edition Holly Pereira-designed medal, exclusive to this year’s event.
Registration is now open at https://register.enthuse.com/ps/event/2025LibertiesFunRun.
Tickets and full programme details of the Liberties Festival 2025, sponsored by Diageo Ireland, are available at https://thelibertiesfestival.com/
*Minimum fundraising target of €200 applies
