EAT‘EM...LIKE‘EM...LOVE‘EM! That’s the ‘call to action’ devised by global fruit grower and importer Fyffes as the world’s first-ever fruit label launches its latest brand awareness campaign designed to put its bananas in the Irish spotlight.
Now breaking in a multi-media campaign across print, digital, social, radio, outdoor, bus sides, point-of-sale and electronic display – with further activations planned for autumn, winter and into 2026 – the initiative was created to highlight Fyffes position as one of Ireland’s most iconic food names, a brand that’s been part of everyday life for well over a century.
“Fyffes is about more than bananas. It’s about joy, nostalgia, and a little mischief,” says Emma Hunt-Duffy, their Head of Marketing for Ireland, “This campaign is our way of putting Fyffes front and centre, bringing levity into a serious world and reminding people why they’ve always loved our brand and our fruit.”
The campaign features Fyffes bananas being enjoyed by consumers in unusual set-ups against the backdrop of well-known Irish landmarks such as Dublin’s Poolbeg chimneys and Samuel Beckett Bridge, linking the brand with Ireland’s rich heritage in a playful manner.
A sample video can be viewed on YouTube at : Eat‘em...like‘em...love‘em! - Fyffes
