Jameson Irish Whiskey has teamed up with acclaimed Irish designer Maya Grisham to unveil a striking new collaboration celebrating Irish craft, culture, and collaboration. At the heart of the partnership is a dazzling, premium crystal encrusted, fully realised crystal-embellished bag, transforming the iconic Jameson silhouette into a functional, collectible design.
The meticulously hand-embellished piece by Maya Grisham, transforms an iconic symbol of Irish whiskey into a bold, contemporary expression of artistry rooted in Irish heritage.
The campaign merges the worlds of premium Irish whiskey and high-fashion design. The visual campaign showcases the bespoke crystal-covered bag in a modern lifestyle context, highlighting the intersection of heritage and contemporary style.
The full-size jewelled Jameson bottle-bag will be displayed for a limited time from the 15th April, at the historic Jameson Bow Street Distillery in the heart of Dublin, placing the bespoke crystal-covered bottle in a contemporary lifestyle setting, capturing the spirit of Dublin while celebrating the richness of Irish culture and the power of creative collaboration. Rooted in craftsmanship and storytelling, the campaign highlights how heritage can be reimagined through bold, modern design.
Kimbery Tinotenda Mushayabasa, who is the creative force behind her brand Maya Grisham remarked that “this collaboration reimagines the iconic Jameson bottle through a lens of craftsmanship and contemporary design. Jameson has such a rich heritage rooted in craftsmanship, storytelling, and Irish identity. With this piece, I wanted to honour that legacy by reimagining the iconic bottle through a contemporary, couture lens. Each crystal is meticulously hand-set, reflecting the same attention to detail and dedication to craft that has defined Jameson for generations. It’s about celebrating tradition while creating something new.”
To add to this, Maya Grisham will host her first in-person workshop at the Bow St. Distillery on World Art Day, Wednesday 15th April. As part of the campaign, two lucky competition winners will have the exclusive opportunity to attend this intimate experience, learning directly from the designer as they create their own miniature, bedazzled Jameson bottle keychain. For details on how to enter, please visit @jamesone_ireland / @jamesondistillerybowstreeton[HF1] Instagram for more.
This collaboration underscores Jameson’s ongoing commitment to supporting Irish culture and craftsmanship, bringing together tradition and innovation in a way that is both authentic and inspiring.
Visitors can experience the Jameson x Maya Grisham collaboration for themselves at Jameson Distillery Bow St., where flavour, creativity, and connection come together in a truly unique experience. Discover more at www.jamesonwhiskey.com.
