Award-winning Australian wine brand, Andrew Peace, has secured its first Irish supermarket listing, with two flagship products landing on shelves this month.
The Andrew Peace Masterpeace Shiraz (75cl) and Chardonnay (75cl) wines are now available in 89 stores across Ireland, both retailing at 12 Euro (9 Euro with Clubcard offer until 14th Oct).
The fast-growing Australian wine brand has seen volumes up 43.6% and sales increasing by 33.2% year-on-year in the UK, positioning it as a significant challenger brand. The winery is recognised for offering exceptional value and quality liquid that resonates with consumers and the products land in stores in time for the bumper Christmas season, offering affordable, accessible wines that deliver on taste and quality.
The Andrew Peace brand has benefitted from a six-figure marketing, PR and social media campaign in 2025. Dubbed The Sunshine Food Tour, it was fronted by England cricket legend turned grill school master Matthew Hoggard MBE to drive the brand’s quality and price credentials and stamp of approval from Good Housekeeping Institute and align Andrew Peace more closely with at- home hosting occasions.
Vicky Wood, Head of Brand Development and Insights, Kingsland Drinks, says: “Launching in Ireland is a real milestone for Andrew Peace and for Kingsland Drinks as it continues to deliver a very strong performance across retail, and is embraced by retailers and consumers alike for its value and quality credentials.
“As the economy shifts to reflect the uptick in basket spend as we enter the party season, we’re confident the new Masterpeace range will perform well through Tesco Ireland, having proven itself across the Tesco estate already.
“Socialising in the home is about to pick up pace and we know the wines are well suited to evenings in the home, dinner parties and relaxed group gatherings. Andrew Peace wines are well positioned to help elevate the Irish wine market with accessible, yet high quality wines that deliver every time.”
Product details:
Andrew Peace Masterpeace Shiraz, 13% abv, 6x 75cl per case, RRP 12 Euro
Andrew Peace Masterpeace Chardonnay, 12% abv, 6x 75cl per case, RRP 12 Euro
For further details, contact info@kingsland-drinks.com or visit the website: www.kingsland-drinks.com
