Lidl Ireland is proud to announce an international brand launch for its premier kitchen and household range, SILVERCREST. Leading this new chapter is eight-time Grand Slam champion and amateur chef, Andre Agassi, who joins as the face of the brand’s "Makes your life easy" campaign.
The realignment establishes SILVERCREST as a standalone anchor brand within Lidl’s private label brand portfolio, providing Irish shoppers with high-tech, user-friendly home solutions at the market-leading value they expect. Already Europe’s No. 1 brand for kitchen and household appliances, SILVERCREST is known for bestsellers like the Monsieur Cuisine smart food processor.
“Throughout my life, on and off the court, I have learned how much success is based on building the best possible support team. That's exactly what SILVERCREST does for my daily life: thanks to clever technology and effortless handling, I can prepare a healthy breakfast for my family while also helping out with the housework. My partnership with SILVERCREST is a perfect fit for me because the brand focuses on areas where modern technology makes a real difference. Life can be hard; SILVERCREST helps make it easier. That leaves more time for what matters most: spending time with the people who are important to me," says Andre Agassi.
Launching in Ireland on March 28th, the campaign features a humorous look at Agassi’s home life through the eyes of his pets. The "inner voices" of a loyal dog and a dry-witted cat comment on Andre using the latest SILVERCREST range, including Digital Air Fryers, Professional Steam Ironing Systems and Cordless Slim Vacuum Cleaners.
For more information and to view the latest in store offers please visit www.lidl.ie
