Tesco Ireland has extended its partnership with Love Irish Food to 2028, as member brands now generate over €180 million euro in annual sales across Tesco stores, reflecting strong consumer demand for locally produced food and drink.
Love Irish Food brands in Tesco have achieved strong sales growth since the partnership began in 2021, with companies averaging almost 20% increases in annual sales during that period. Irish brands including Ballymaloe, Chimac, Good4U, and Velo Coffee are among those seeing strong momentum.
As the first retailer to partner with Love Irish Food in 2021, Tesco has increased the number of Love Irish Food brands it stocks by over 75%. Listed products have grown from 370 to more than 900 across 107 Irish brands, reflecting Tesco’s role as the biggest retail buyer of Irish food and drink in the world.
The collaboration has delivered nationwide instore activations that help customers identify Irish products and support local producers. The latest activation will run across Tesco stores from February 25th to March 24th, showcasing a wide range of Irish products including customer favourites like O’Donnells Crisps, Absolute Nutrition, Fierce Mild and Pizza da Piero.
Small and medium-sized Love Irish Food members also benefit from direct engagement with Tesco’s buying teams, expert advice, and supplier forums.
Joe Manning, Commercial Director, Tesco Ireland, said: “The extension of our partnership with Love Irish Food will support innovation across Irish brands, help them to scale sustainably and access opportunities to compete internationally across Tesco Group. Participating Irish brands like Flahavans, Golden Bake, and Coole Swan have become firm customer favourites and now also see their products on shelves in Tesco UK stores too.”
Conor Kilduff, Executive Director, Love Irish Food, added: “Since 2021, Tesco has played a vital role in helping shoppers easily identify Irish-produced food and drink in store, enabling them to make informed choices about buying local. We are very pleased that this partnership will continue for a further two years.”
Tesco is the single biggest retail buyer of Irish food and drink in the world, buying €1.6 billion a year, as quantified by Indecon Economic Consultants.
