Lyons Tea, one of Ireland’s most beloved household brands, today proudly unveils its bold new campaign: “Puts the Talk Into Tea.” This warm, timely initiative is a nationwide call to bring back real, face-to-face conversation—one cup at a time. The campaign features a newly developed TV ad and creative assets that will roll out as part of a fully integrated marketing effort across Ireland in the weeks ahead.
Ireland is world-renowned for its wit, warmth, and conversation. But in an always-on world, face-to-face conversation can sometimes get lost. Lyons is responding to a cultural truth: we’re talking more than ever, but connecting less. Rooted in this insight, the campaign positions Lyons as a gentle nudge to make time for proper chats—big, small, and everything in between.
At the heart of the campaign is a new TV ad capturing a range of classic Irish moments where talk flows: gossip, big news, emotional revelations, and humorous misunderstandings. Each one begins the same way, with the kettle going on.
Developed in partnership with creative agency Bold Studios, the campaign will span TV, out-of-home (OOH), digital, social media, and in-store activations, ensuring the message meets people wherever they are, whenever they’re ready to talk.
Fiona Collins, Head of Marketing at Lyons Tea, said:
“Tea has always been more than just a drink. It’s a reason to check in, sit down, and say what’s on your mind. This campaign celebrates those everyday moments of connection and reminds us that a proper cup of Lyons can still be the nudge we need to really talk to each other. We’ve been putting the talk into tea for generations, and we’re proud to continue that legacy.”
She continued:
“In today’s fast-paced, digitally distracted world, Lyons believes genuine connection is more important than ever—the kind that happens when the kettle’s on, the mugs are out, and two people finally have a proper chat.”
Speaking on the new campaign, Caomhán Connolly, Executive Creative Director at Bold, said:
“Lyons is one of those rare, iconic brands that already owns a piece of the nation’s heart. So when the moment came to mark a new chapter, our instinct was to start over - to create something bold and new. But what quickly became clear was that the original idea, ‘Puts the Talk into Tea,’ didn’t just hold up—it felt more vital than ever.”
He continued:
“Our job wasn’t just to dust it off, but to reimagine it, modernise it, and make it land again in a chaotic and distracted world. To remind people that a proper cup of tea is still one of the simplest, quietest, most powerful ways to truly connect… and there’s nothing more Irish than a cup of Lyons tea and a chat.”
The campaign encourages people of all ages to pop the kettle on, invite someone in, and have a chat—whether it’s big news, small updates, or anything in between. With Lyons at the heart of countless conversations across generations, the brand reaffirms its place not just in Irish kitchens, but in the everyday relationships and culture of the nation.
The campaign was developed in collaboration with BOLD Studios.
To view assets from the campaign, please visit:
Youtube 60 link: https://youtu.be/brQYVKhQZ4A
Youtube 30 link: https://youtu.be/l6h01jjyLUg
Stills: https://drive.google.com/drive/folders/1XCqagA3A-oWJxQPIlenI3rgyf5z13yyU
Instagram: https://www.instagram.com/lyons.tea/
Facebook: https://www.facebook.com/LyonsTea/
