MACE has today announced the launch of its new MACE Right Options campaign, a multi-phase initiative designed to help people make more informed, healthier food choices as part of everyday life. The campaign is led by MACE Brand Ambassador and Irish rugby legend Johnny Sexton, alongside health and nutrition coach Ciara Turley, better known as @thetummyfairy.
Running from January through April, MACE Right Options aims to make healthy eating feel more achievable, practical and family-friendly, with a focus on fuelling the body properly and supporting better decision-making around food.
Commenting, Johnny Sexton said: “Proper nutrition plays a huge role in how you feel, perform and recover, whether you’re a professional athlete or just juggling a busy day. For me, it’s about fuelling your body in the right way and understanding that small, healthier swaps can make a real difference over time. That’s what MACE Right Options is all about – helping people choose these options more easily.”
Ciara Turley, Health and Nutrition Coach, added: “I’m passionate about showing people that healthy eating doesn’t have to be complicated, restrictive or time-consuming. With MACE Right Options, we’re focusing on realistic, everyday food choices that nourish the body and fit into real life. It’s about empowering people with simple knowledge so they feel confident making the right decisions for themselves and their families.”
Episode One of the ‘Fast and Healthy’ campaign drops on January 13th with family-focused video content featuring Johnny Sexton, Ciara Turley and a group of children, reimagining familiar favourites into fun, healthier recipes. Later phases will deliver bite-sized nutritional tips and practical meal inspiration across social and digital platforms.
Keith Crawford, MACE Sales Director, said: “Our MACE retailers are deeply committed to supporting healthier living in their communities. MACE Right Options reflects that commitment, by making it easier for shoppers to access healthier choices and trusted guidance in-store and online.”
The MACE Right Options campaign will be supported across social media, in-store communications and digital channels nationwide, reinforcing MACE’s ongoing commitment to helping customers make healthier food choices every day.
