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Normal Store Opening

Posted on: 19 Nov 2025

Minister of State for Small Business and Retail, Alan Dillon TD, joined Jakob Frølich Maarbjerg, CEO of NORMAL, to celebrate the opening of the Danish retailer’s first Irish store.


Founded in Denmark in 2013, NORMAL has grown rapidly and now operates more than 950 stores across ten European markets. The launch at Dublin’s ILAC Centre marks the brand’s debut in Ireland, bringing its fun and unique shopping experience to Irish consumers for the first time.

 

The new store opened to the public today Wednesday, 19 November at 8:30 a.m., with a second Irish location already planned for 2026.