Rockshore, the Refreshingly Irish lager, have announced an exciting new three-year partnership with the Northern Ireland Football League (NIFL). This partnership will see Rockshore become the official beer and official alcohol-free beer across all NIFL Men’s and Women’s senior divisions.
This new sponsorship underscores Rockshore’s commitment to champion the growth of football across the island of Ireland, further solidifying its support for the sport at all levels including the League of Ireland and FAI Cups for both Men’s and Women’s.
The partnership with NIFL reflects a shared vision to enhance the fan experience, promote community engagement, and contribute to the continued growth and development of football throughout Northern Ireland.
Rockshore’s involvement will bring a fresh energy to match days and fan activations, both inside and outside stadiums. The partnership will also prominently feature Rockshore 0.0, the brand’s refreshingly alcohol-free beer, reinforcing a shared commitment to promoting responsible drinking and offering choice to all supporters.
The Northern Ireland Football League continues to go from strength to strength, with top quality football on the field, increasing attendances, and a vibrant community spirit at its heart. The rapid expansion of women’s football within the NIFL, mirroring global trends, presents an exciting opportunity for this partnership to support and celebrate the sport’s diverse and passionate fanbase.
James Lace, Marketing Manager, Diageo Ireland: “We are incredibly excited to expand Rockshore’s commitment to football, by partnering with the Northern Ireland Football League. The NIFL is a cornerstone of communities across Northern Ireland, boasting a rich history and a passionate, loyal fanbase. We look forward to being part of the matchday experience, celebrating the traditions and sporting rivalries, and extending ‘A League of Our Own” campaign to the NIFL, continuing to support the growth of both men’s and women’s football here.”
Gerard Lawlor, Chief Executive Officer, Northern Ireland Football League: “This new partnership with Rockshore marks a fantastic moment for the Northern Ireland Football League. It’s a clear demonstration of the growing appeal and strength of our leagues, and we are thrilled to welcome Rockshore as our official beer and alcohol-free beer partner. “
