Rosie & Jim, the award-winning Irish breaded chicken brand, has secured a major retail breakthrough in both the UK and German markets, which will see the brands total sales to international markets exceed €10m for 2025.
The family business, founded by Jimmy and Rosie McLoughlin in 1997 and best known for its gluten free breaded chicken products, has landed a significant supply deal with UK supermarket chain Morrisons. Its Chicken Fillet Burger and Crispy Shredded Chicken products hit the frozen shelves in 410 and 89 Morrisons stores respectively in March, with Garlic Chicken Kiev and Breaded Chicken Goujons, launching to the chilled category in up to 300 outlets this June.
Meanwhile in Germany, Europe’s largest grocery market, Rosie & Jim has achieved unprecedented penetration becoming the only Irish gluten-free brand nationally listed across all food and drink categories, and the only Irish frozen product range available nationwide.
For more than five years the brand has been stocked in Kaufland’s 800 hypermarkets, Germanys 3rd largest retailer, and in 220 Bünting supermarkets. Germany’s number 2 retailer Rewe are now conducting a strategic test phase across 1,000 of their 3,800 supermarket stores, opening the door to a further national listing. Meanwhile Germany’s number 1 retailer Edeke have begun a pilot listing of Rosie & Jim in an initial 100 supermarket stores, bringing the brands coverage to an impressive 2,000 stores nationwide and growing. In addition to its expanding retail presence, Rosie & Jim has secured nationwide food service access via a supply chain partnership with Dewender Food Service who are in discussion with some of the country's largest regional and national distributors and foodservice chains.
Commenting on the overseas success, Jimmy McLoughlin, Managing Director at Rosie & Jim, says: “This is a transformational milestone for our business and for Irish food exports. To be listed in the UK’s fourth largest supermarket chain and simultaneously expand into Germany’s top three retailers, is a remarkable achievement for our Dublin based family business. Our international growth reflects a clear shift in consumer demand for premium chicken products that deliver on both taste and quality.”
In recent years Rosie & Jim, which employs 80+ people here in Ireland, has enjoyed significant growth in Ireland and the UK, building on its strong domestic base and longstanding six-year UK presence through Costco Wholesale. Increased consumer demand for high-quality, clean-label products in the Irish and export markets has created a clear opportunity for growth, leading to the company’s decision to break ground on a major, multi-million Euro expansion project at its factory in Dublin 12. The new facility, set for completion in 2027, will increase the footprint by 70%, tripling production capacity and grow its workforce beyond 100 staff.
