SPAR and EUROSPAR proudly claimed the Gold Medal Award for Best Use of Content/Native Award at the 22nd annual Digital Media Awards for their impactful ‘Breast Before Dates’ campaign.
The public awareness campaign was launched in conjunction with the retailers’ charity partner, National Breast Cancer Research Institute (NBCRI), in January 2025. The initiative cleverly leveraged a common consumer shopping habit, checking Best Before dates on food packaging, to promote a life-saving behaviour - regular breast self-checks. By embedding health messaging into everyday consumer behaviour, SPAR and EUROSPAR created a campaign that was not only innovative and engaging but also deeply impactful.
The Awards ceremony, held at the Radisson Blu Royal Hotel in Dublin, brought together over 500 guests from Ireland’s creative, tech, and media sectors. This year’s event attracted over 400 entries from 120 entrants, showcasing the best in digital innovation and creativity.
The initiative successfully combined creative content, strategic placement, and measurable results to promote a life-saving habit. The Award win underscores SPAR and EUROSPAR’s commitment to creating meaningful, engaging content that resonates with audiences while driving awareness for life-saving causes.
