SuperValu Insurance has today announced the launch of its pet insurance product, in partnership with trusted global insurer Cover-More.
SuperValu Insurance’s strategy expands into new areas and follows the recent launch of life insurance. Life insurance and mortgage protection were added last year and relaunched in June 2025 with Ireland’s leading life insurer Irish Life, helping the business to deliver continued growth.
The launch of SuperValu pet insurance is expected to increase SuperValu’s overall insurance customer base. This growth has meant SuperValu Insurance now stands as one of the largest intermediaries in the Irish personal insurance sector.
This new offering provides lifetime cover for pets — a significant advancement in protection for pet owners. It also includes vet fee cover up to €6,000 the highest level of veterinary cover currently available in the Irish market. Policyholders also have access to SuperValu’s 24/7 PawsOnCall Careline for round-the-clock support when needed.
SuperValu Pet Insurance will support pet owners not only through illness and injury, but will also offer a range of perks to all new policy holders including:
A €40 SuperValu voucher to cover your pet essentials
Access to a lost and found pet reward service, ensuring support if pets go missing
A host of additional reward benefits including multi-pet discounts are also on offer
Speaking about the launch of SuperValu Pet Insurance, Garry O’Sullivan, Head of SuperValu Insurance, said: “We’re delighted to bring a market-leading pet insurance product to the market in Ireland. At SuperValu Insurance, we understand that pets are an important part of many families around Ireland. Being able to offer the highest level of vet fee cover in Ireland is a strong proposition and this will help drive further growth in the SuperValu Insurance business. Our strategy of competitive pricing coupled with a wide range of customer perks has helped drive growth across our portfolio, and we will continue to explore the addition of new business lines.”
Jason Whelan, Chief Product Officer, Cover-More Europe said: “CoverMore Europe has been providing pet insurance in Ireland for nearly ten years through our trusted distribution partners. We’re excited to work with SuperValu Insurance to ensure their customers have access to lifetime cover for their cherished pets”
