Ahead of one of the biggest reunion tours in history, Lidl Ireland is making sure all your dreams are made with the release of an equally iconic, limited-edition ‘Lidl by Lidl’ jacket, inspired by Oasis. On sale just in time for the reunion tour kicking off this weekend, which includes two sold out gigs at Croke Park on 16 & 17 August, it offers fans the ultimate rock n roll star look to wear to the gigs for a cool €35.
The retailer is finally giving social media the Lidl by Lidl jacket it demanded in response to Liam Gallagher’s Berghaus campaign last year which saw the frontman model a jacket similar to Lidl’s brand colours, as fans set the internet alight by asking if it was a “collaboration with Lidl?” and others commenting “Lidl by Lidl!”.
Now, Irish fans can get their hands on the ultimate live music experience jacket, complete with two built-in drink cooling pockets to stop tins getting warm – especially fitting for Lidl Ireland’s Perlenbacher Pilsner (€1.29, 500ml). And it doesn’t stop there – as the zipper doubles as a bottle opener, too.
Complete with an embroidered Lidl by Lidl badge on the sleeve in the retailer’s iconic supermarket colours, it also comes with a tambourine for spontaneous jam sessions. This isn’t just a jacket… it’s a backstage pass to the ultimate party.
All fans need to do to get their hands on the supersonic, limited-edition jacket is head to lidlbylidl.com at 10am Wednesday 9th July. 100% of sales will be donated to Lidl Ireland’s charity partner Family Carers Ireland.
The exclusive Lidl by Lidl jacket is the latest in a range of limited-edition merch to hit the middle aisle after the retailer launched its range of branded 25th anniversary clothing last month. Modelled by quaff-wielding duo Jedward, the Jepic range of iconic blue, yellow and red themed merch is still available in Lidl Ireland stores now and offers Lidl fanatics the ultimate must-have festival gear and summer wardrobe staples at wallet-friendly prices, with products starting from just €1.49.
The men’s and women’s fashion range include blue and yellow crocs-inspired clogs (€3.99) and sliders (€3.99), branded t-shirts (€3.49), short sleeved shirts (€5.99), and extremely popular bucket hats (€4.99), as well as Lidl socks (€1.49), shorts and co-ord casual zip-up tracksuit jackets and shorts (from €14.99).
Eimear O’Sullivan, Corporate Affairs Director at Lidl Ireland & Northern Ireland said:
“The Croke Park gigs are the most hotly anticipated gigs of the summer and now Oasis fans can relive 90s nostalgia and commemorate a piece of Irish rock and roll history with the limited-edition Lidl by Lidl jacket. Not only does it look the part, but it comes with fun features to enhance your live music experience including insulated pockets to keep drinks cool and a handy bottle opener attached to the zip.
Since the announcement of the Irish gigs, we’ve been overwhelmed by the response from the Irish public to see a ‘Lidl by Lidl’ product and, as Ireland’s leading discount retailer, we’re renowned for our middle aisle gems and quirky merch which has become synonymous with summer festival season. We’re thrilled to launch the ultimate throwback jacket that’s sure to be a hit with both Oasis and Lidl fans. We can’t wait to see fans fill Croke Park kitted out in this summer’s must-have merch.”
