Over the past year, 37% of Irish consumers have agreed that they have started to eat and drink more free-from foods and sales of free-from foods has increased by 20% in 2020*. Based on research conducted by BFree, the innovative gluten and wheat free baked goods brand, consumers are choosing free-from foods for a variety of reasons including health (53%) and taste (26%)**. Whether consumers are choosing free-from foods due to being a Coeliac, having intolerances or wanting good-for-me products, it is still all about the taste, freshness, quality, flavour and natural ingredients for shoppers.
BFree has always been ahead of the trends, and this month, BFree launches two new flavour additions to its wraps range - BFree Avocado Wraps and BFree High Protein Wraps, which are available now from Dunnes Stores, RRP €3.99 for a 4-pack. BFree’s consumer research found that 8 in 10 consumers would pay more for a product that had an additional claim – having premium quality ingredients is the claim that most consumers would pay more for.
With 10 years’ experience in creating moreish free-from bakery goods that taste delicious and are nutritious, BFree continues to think outside the box and provide products that are free from the ingredients you don’t want and made with the ones you do. BFree’s Avocado Wraps are super soft, only 107 calories, and are made from a blend of avocado, chickpea flour, rice and pea proteins. BFree’s new High Protein Wraps have been created using a blend of chickpea flour, rice, and pea proteins to create a delicious wrap with only 4g of carbs and 12g of protein per wrap.
Eating is one of the great pleasures in life and it is at the centre of good times with friends and family. BFree is committed to creating free-from foods that are delicious and healthy. Continually innovating, BFree regularly commissions studies and research to find out what free-from customers actually want – taste, freshness and quality always come out on top. BFree strives to create foods that are tasty and fresh but still of a high quality and its new Avocado and High Protein Wraps offer just that. BFree challenges the norm, challenges the process, and challenges the ingredients.
To find out more about BFree and its full range of products, and for some delicious tasty recipes, visit www.bfreefoods.com. Join the conversation with BFree online via its blog, and Instagram.
* Mintel Free-from Foods, UK, Executive Summary, February 2020
**BFree research conducted by Mustard Research in the UK, sample size 1,000 Free From Bakery Purchasers
