Circle K reaffirms commitment to ‘Here for Ireland’ initiative as Ireland’s Olympic and Paralympic hopefuls continue their journey to Tokyo 2021
Circle K, Ireland’s largest fuel and convenience retailer and proud partner of both Irish Olympic and Paralympic Teams, is reaffirming its commitment to supporting Team Ireland athletes, by announcing the continuation of the ‘Here for Ireland’ initiative today.
Both the Tokyo Olympic and Paralympic Games have been postponed until 2021, meaning that for Team Ireland athletes, the journey to Japan has become a little longer. Through the ‘Here for Ireland’ initiative, Circle K customers can show their support for Team Ireland athletes as they strive to achieve Olympic and Paralympic glory in Tokyo next year, by simply scanning either the Circle K app or their Play or Park loyalty tag in-store. In so doing, they will automatically generate digital coins, which Team Ireland athletes can then use to fuel their journey to Tokyo. Over the course of the initiative to date, Circle K customers have generated more than 117 million digital coins, worth over €82,500 for the athletes to use, all of which have been shared evenly amongst them.
148 Olympic and Paralympic hopefuls from around the country have signed up to the ‘Here for Ireland’ initiative including Kelly Harrington, Paul O’Donovan, Ellen Keane and Jordan Lee. Athletes who sign up to the initiative can use the digital coins to redeem complimentary miles fuel as well as food or refreshments at any Circle K store across its company owned site network, between now and the Tokyo Games next year.
Circle K estimates that approximately €250,000 worth of digital coins will be generated throughout the course of the initiative.
The return of ‘Here for Ireland’ comes as Circle K continues a week of online celebrations to mark the original opening ceremony of the Tokyo 2020 Olympics, now moved to 2021. Keep an eye on Circle K Ireland on Facebook and Instagram as details of further celebrations to mark the original opening ceremony of the Tokyo 2020 Paralympics in August will be announced in the coming weeks.
Showing their support for the ‘Here for Ireland’ initiative at today’s announcement are Irish competitive swimmer, Shane Ryan and Irish Women’s Hockey team star, Róisín Upton.
Shane Ryan said: “When the International Olympics Committee first announced that the Tokyo Games were being postponed until next summer, many of us athletes did feel initially disappointed that the physical, emotional and financial sacrifices that must be made to achieve Olympic glory will last longer than we had anticipated. However, the decision by the IOC to postpone was undoubtedly the correct one and since the countdown clock has reset to 2021, we have been working hard to maintain our training regimes and focus on Tokyo.
Circle K has offered much needed support to myself and my teammates through the ‘Here for Ireland’ initiative, and I am delighted to be at today’s announcement and get an opportunity to say thank you to Circle K customers for all their support thus far. On behalf of Team Ireland, I’d like to encourage Irish consumers to continue supporting us and get involved with ‘Here for Ireland’ by simply scanning the Circle K app or their loyalty tag every time they shop at Circle K.”
Commenting on the ‘Here for Ireland’ initiative, Judy Glover, Senior Market Director, Circle K Ireland said: ‘’As an extremely proud partner of both the Irish Olympic and Paralympic Teams, we remain deeply committed to supporting our homegrown champions and fuelling their journey to the Tokyo Games next year. I am delighted to announce the continuation of our ‘Here for Ireland’ in-store initiative today and to hear feedback from participating athletes such as Shane and Róisín that the digital coins generated by our customers to date has greatly benefitted them on their journey so far.
Irish consumers can continue to get behind the athletes and make their lives a little easier at no cost to them by generating digital coins in store, which will go a long way to helping make the athletes’ dreams of Tokyo glory a reality.”
Peter Sherrard, CEO of the Olympic Federation of Ireland, added: “Circle K’s ‘Here for Ireland’ campaign supports Team Ireland athletes across the country. Our athletes are hugely dedicated and make big personal sacrifices to get to the top. This makes the ‘Here for Ireland’ initiative all the more important; we thank Circle K for offering this and encourage everyone to show support for the athletes by downloading the app and generating digital coins to help the athletes on their way.”
For more information on Circle K’s ‘Here for Ireland’ initiative, visit circlek.ie and follow Circle K Ireland on Facebook or on Twitter.