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Circle K launches newest retail loyalty scheme

Posted on: 27 May 2024

Whether you are a morning person or a night owl, it appears that many people in Ireland feel they could benefit from a few more moments in bed each day. In fact, according to new research by Circle K, Ireland’s leading fuel and convenience retailer, 56% of the public feel they have a more productive day if they spend an extra five minutes in bed.


The new Circle K research into what the public most feel like they want that bit extra of, finds that 37% admit that they want extra but have also been described in certain situations as being a bit ‘extra’ themselves. Extra or not, many people love being recognised by retailers for being loyal, and 70% are likely to spend more with a retailer that rewards them for it.


Loyal consumers will be glad to hear that Circle K has launched Ireland’s newest customer loyalty programme, Extra, rewarding members with savings on fuel every time they fill up. 


From today, Circle K Extra replaces Play or Park and offers customers even more rewards and special offers than before! To start getting extra at Circle K, people just need to download the Circle K app on either the App Store for Apple devices or Google Play for Android, and register, which takes a matter of minutes. From now until July 31st, Circle K has a special offer in place for people who sign up and all members of Extra will save 3c off every purchase of fuel, after which a tiered programme of offers will come into effect. For more information on Circle K Extra and to register, visit circlek.ie/extra.


More, more, more! (particularly when it gives us extra)

Most of us like experiencing something extra in life, but if people had their pick, what would they choose most? The findings of the Circle K research reveals when it comes to what boost people’s mood most, exercising (48%), drinking a tea or coffee (46%), and eating their favourite snack (45%) are the little things that are particularly effective. Going the extra mile when it comes to gifting is also the popular choice for 54% who prefer to give gift cards as presents, safe in the knowledge that someone will get exactly what they want.


In other situations, such as an act of random kindness or making a meal, the research also reveals that more people prefer to give extra, rather than receive it. Over half (55%) feel happier rewarding people with an extra act of kindness, 40% prefer cooking a loved one an extra meal over receiving one, and surprising someone with a coffee brings 30% of us joy.


Whether you prefer to be on the giving or receiving end, in addition to now offering the best everyday fuel discounts in Ireland, Circle K’s Extra has you covered. Stamps are available to members on several brands and services, which means when people redeem a stamp with each purchase within the stamp offer, they get the SEVENTH PURCHASE FREE!


The products and services included in the stamp offer are2:

  • Dispensed beverages (which include Circle K tea, hot and iced coffee, and K-Freeze)
  • Car wash
  • Cold drinks
  • Sandwiches, wraps and rolls

Special offers will be updated regularly, and if Circle K Extra members opt in for updates, they will receive notifications of new offers as they go live.


How does Circle K Extra work?

The most common reasons why people are put off signing up to a loyalty programme is that the rewards earned are not strong enough (44%), the process of earning rewards is too complex (29%) and signing up is too difficult (28%). Circle K Extra has been designed to make the registration, as well as the rewards earning process easier, and the rewards themselves strong for customers, by specifically tailoring the rewards to their favourite products and services in store.


From July 31st, Circle K Extra members will be divided into three levels (Level 1, 2 and 3), determined by how often and much they spend on fuel at a Circle K. A card will be generated on the Circle K app for each member that shows their level, and members will be automatically moved up if they hit the specific spending threshold of that level over a period of 90 days. Levelling up is simple, and the higher the member’s level, the more access they have to more special offers and discounts. Level 1 members get 1c off a litre of fuel with every purchase, Level 2 members get 2c and Level 3, 3c.


Speaking about the launch of Circle K Extra, Ciara Foxton, Managing Director of Circle K Ireland said: ‘For several years we have been developing a loyalty programme to give our valued and loyal customers what they want, and to make their lives a little easier. We are proud to launch it today and give customers exactly what the name of the programme suggests – extra savings on fuel, as well as special offers on our customers most loved products and services.


By taking just a few minutes to register, customers unlock immediate rewards, and can also avail of a special launch offer with a fuel discount of 3c off every litre of fuel until July 31st. We are looking forward to welcoming both existing and new customers into Extra from today and rewarding them into the future.’