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Actimel launches its first plant based range in Ireland

Posted on: 19 Aug 2020

Actimel 100% dairy free, packed with live cultures and vitamins D and B6 for immune support.

 

Actimel brings its decades of experience in live cultures and immune support into the plant-based world with the launch of its new 100% Dairy Free Actimel shots. The new recipe uses a blend of roasted almonds and oats along with two different strains of live cultures, including Actimel's own L. Casei, and essential vitamins D and B6 to support the normal function of the immune system.

 

Actimel 100% Dairy Free is also low in sugar, uses no preservatives, colours or artificial flavours and is suitable for vegans. As with Actimel’s other ranges, the 100% Dairy Free bottle is also recyclable. Actimel 100% Dairy Free will be launched in the two delicious flavours of Exotic Mango Passion Fruit and Juicy Blueberry.

 

Rachel Doyle, Head of Marketing at Danone Essential Dairy & Plant-Based, Ireland, comments on the launch: “We’re really excited to bring our decades of experience in live cultures and immune support to the plant-based world with the launch of our Actimel 100% Dairy Free shots. We know that many people are looking for options that fit their flexitarian diet, and we wanted to offer them the Actimel they know and love in both dairy and dairy-free options.”

 

“We know that health is an increasingly important driver for consumers, observed by the category growth in value vs last year and with Actimel growing at 18.5%². As the biggest active health drink brand, driving 62% incremental value to the category³, we’re confident that this new addition to the Actimel range offers the opportunity to leverage this growth in the health space.”

 

Actimel 100% Dairy Free is already available nationwide in Dunnes Stores and will be in Tesco and Supervalu from September, with an RRP⁴ of €3.99 for a pack of six.  

 

The launch will be supported by digital activations on social media as of mid-September combined with strong retail support both in-store and online.

 

For more information about Actimel, please visit the website www.Actimel.ie,  or Facebook www.facebook.com/ActimelIreland