Orla Twomey, Chief Executive of the Advertising Standards Authority, Dr. Lollie Mancey, Anthropologist and AI ethicist, and Programme Director in UCD’s Innovation Academy, Brian Crowley, Director of Trust and Safety at Google, and Aoife Murphy, Group Strategy Director at Core were photographed at an event hosted by the Advertising Standards Authority in Dublin, which featured key insights and discussions on the use artificial intelligence in advertising and marketing, with a particular focus on AI ethics, the challenges of misinformation, and the potential impact of new and emerging technologies on the wider industry.
Dr Lollie Mancey, Anthropologist and AI ethicist, and Programme Director in UCD’s Innovation Academy, delivered the keynote address at the event. Her thought-provoking talk explored ‘Grief Tech’, the concept of emotional firewalls, ethical considerations around predictive persuasion in advertising, and the need to introduce AI literacy into school curriculums across Ireland.
There was also a panel discussion, moderated by Orla Twomey, Chief Executive of the Advertising Standards Authority. Other panellists included:
- Aoife Murphy, Group Strategy Director at Core
- Brian Crowley, Director of Trust and Safety at Google
Today’s event reflects the organisation’s wider mission to foster trust in advertising for all, reinforcing the Advertising Standards Authority’s role as a leader and key voice in the advertising landscape, ensuring the public can have confidence and trust in Irish advertising standards.
With its deep expertise in both self-regulatory and co-regulatory solutions, the Advertising Standards Authority is well positioned to lead the response to emerging challenges in the industry, particularly those posed by AI-driven content and the spread of misinformation. As the media and advertising landscape continues to evolve, the organisation remains committed to staying agile, informed, and proactive in shaping effective standards that build public trust.
Orla Twomey, Chief Executive of the Advertising Standards Authority, says: “As the advertising landscape continues to change rapidly, it is essential that the Advertising Standards Authority is a leader in this space, driving and maintaining high standards in advertising and marketing content across all platforms.
The rise of artificial intelligence, the spread of misinformation, and ethical questions around emerging technologies present real challenges, and collaboration will be key to navigating them effectively. Stakeholder engagement is central to our approach and we continue to work closely with organisations such as Coimisiún na Meán, The Gambling Regulatory Authority of Ireland, The Irish Film Classification Office and the Competition and Consumer Protection Commission, with whom we also co-created Influencer Marketing Guidelines.
Our mission is to safeguard consumers from advertising that is harmful, misleading and offensive and we are committed to empowering brands, consumers, and stakeholders alike through education and partnership – working together to further position the sector as an absolute beacon of trust.”
