Irish shoppers have voted ALDI as the most reputable supermarket in Ireland, according to the newly published 2026 RepTrak Ireland Report.
Surveying over 5,000 Irish members of the public, the annual RepTrak Ireland report measures the level of trust, admiration and esteem the public holds for 100 of the largest most familiar and most important organisations in Ireland. ALDI excelled across key reputation drivers, including Workplace, Citizenship, and Products & Services, underscoring its commitment to customers, colleagues, suppliers, and communities nationwide.
Welcoming the achievement, Niall O’Connor, Country Managing Director, ALDI Ireland, said:
“Being named Ireland’s most reputable supermarket is an honour and a reflection of the unwavering dedication and passion of our store teams, suppliers, and business partners. Every day, they go above and beyond to provide exceptional value, quality, and service to ALDI shoppers.
“Over the past year, we have remained focused on what matters most: delivering value for customers while strengthening our commitment to the communities we serve. Our work with charity partners such as Barnardos continues to make a real difference, supporting the most vulnerable and championing causes that are close to our customers' hearts.”
Commitment to providing everyday essentials at affordable prices
ALDI is bringing its quality products directly to towns, villages, and communities nationwide, now operating 166 stores across the country. This growing network ensures that Irish communities have direct access to affordable, everyday essentials while strengthening ALDI's role as a vital contributor to local economies.
Niall O’Connor added: “People are the core of our business, and we’re committed to continuing the great progress we’ve made across Ireland to make shopping affordable for all. We are constantly innovating to make a positive impact for our business, our shoppers, and our communities. As always, we will continue to listen to our customers and deliver the products they love at the lowest possible prices.”
