Aldi has released the latest ad in its Swap & Save Campaign series and despite current restrictions, there was no chance that this was going to get in the way of The Byrne family from Kilcarra, Co. Wicklow’s starring role!
The Byrne Family were recruited to star in the latest instalment of the campaign before the Government put social distancing into place. When the camera crew couldn’t make it into their home, the Byrnes decided to take matters into their own hands – by making their own Aldi ads! The campaign serves to highlight the family’s journey through these challenging times and show them finding ways to stay positive and to enjoy the time spent together. The Byrnes filmed the ads between 24th and 27th of March 2020.
The ad features Dad Vinny, Mum Gillian, daughters Áine (14), Erin (12), Siún (10), son Senan (8) and Grandad Joe who all live together. The Byrnes shot a series of ads which will be released over the coming weeks, with the first one breaking today on Aldi’s Facebook, Twitter and Instagram channels and on TV from Sunday.
‘The kids were devastated when the Aldi TV shoot was cancelled, but we thought let’s film it ourselves for them. I can’t tell you the fun. Maybe they’ll shoot a proper one of us one day! The kids knew more than I expected on filming off the phone and cutting and even did a storyboard. I would say it’s 90 percent them. But the Oscar must go to their Grandad...” Gillian Byrne said.
John Curtin, Group Buying Director at Aldi Ireland said today, “We understand the challenges that families across the country are dealing with on a daily basis due to the impact of Covid-19. What the Byrne family have done here is a brilliant example of how we can all use that little bit of spare time we may have, even if it is at the weekends, to create something we may not have thought of creating before.”
For more information see www.aldi.ie
