Lidl Ireland is proud to join a major European milestone as its exclusive, powerhouse DIY brand, PARKSIDE, officially celebrates its 30th anniversary. What began as a focused range of tools in 1996 has evolved three decades later into Europe’s best-selling DIY brand. Under the anniversary motto "BUILT TO BE CELEBRATED!", the brand is looking back on an unprecedented history of growth while giving back to the Irish DIY community.
Whether it is an ambitious home renovation, a professional workshop application, or maintaining a garden, PARKSIDE has established itself as the pan-European market leader in DIY. Following a historic, successful Guinness World Record stunt where a PARKSIDE 12V cordless drill pulled the world’s largest passenger aircraft (an Airbus A380), the 30th anniversary marks the next major milestone.
To celebrate, Lidl Ireland will be rolling out a significant 360-degree campaign that puts the Irish DIY community front and center. Customers can look forward to exclusive anniversary promotions kicking off in mid-July and running until the end of September. The celebration will feature the "PARKSIDE Gold Edition" with special high-spec releases of fan-favorite tools, limited-edition design drops of select Lidl everyday products reimagined in the iconic PARKSIDE design, and social media promotions and sweepstakes designed to reward Ireland's growing community of "PARKSIDERS."
The PARKSIDE brand was founded in 1996, drawing its name from Parkside Street in London, located near the British Lidl headquarters at the time. Starting with a core range for DIY enthusiasts, the offering quickly expanded into robust garden products. Today, the sub-brand PARKSIDE PERFORMANCE also offers premium, high-performance tools tailored for advanced DIY enthusiasts and professionals.
In 2023, PARKSIDE gained a legendary brand partner in Arnold Schwarzenegger, whose iconic "You Can Do It" attitude continues to motivate people to flex their DIY muscles and take on projects themselves.
Recognised by Euromonitor as Europe's best-selling DIY brand, PARKSIDE transitioned into a fully independent anchor brand in 2022, cementing its place as one of Lidl’s core pillars. Thirty years on, PARKSIDE is looking full power into the future, continuing to offer Irish shoppers the unbeatable price and performance they know and love.
