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Cadbury calls upon the nation to 'Be the Judge' of the new Cadbury Dairy Milk Inventor Bars

Posted on: 01 Jul 2021

Who wins, you decide!

 

Cadbury is back with one of the most delicious and hotly contested foodie competitions of the year, Cadbury Inventor – and this year they’ve raised the bar. Cadbury is asking chocolate fans to ‘Be The Judge’ of this year’s new Inventor bars and make the final verdict of which flavour remains on supermarket shelves as part of the Cadbury Dairy Milk range.

 

To celebrate the launch, Cadbury has devised Ten Top Tips to teach the nation how to judge like a pro and put their new-found judging skills to the test in the most mouth-watering way. 

 

Whether you’re bonkers for Brownie, crazy for Cherry or bananas for Banoffee, there is a new Cadbury Dairy Milk bar for everyone. Introducing the three brand new flavours available to buy now: Roxy’s Cadbury Dairy Milk FIZZING CHERRY, Josh’s Cadbury Dairy Milk BANOFFEE NUT CRUMBLE, and Sophie’s Cadbury Dairy Milk NO FROWNIE BROWNIE.

 

To ‘Be The Judge’ and decide which bar needs to ‘raise their game’ and which one is a ‘chocolate masterpiece’, look no further. The tasting experts at Cadbury have developed the ultimate tips to judge and take on the most important decision of which bar will become a permanent part of the Cadbury Dairy Milk range.

Tasting Tips:

  1. PACKAGING: Take a look at the wrapper itself, how does it look and make you feel? It should make you go “woah I want a bit of that”
  2. PREPARE: Don’t taint your senses with strong tasting/smelling food & drink before trying the chocolate
  3. SMELL: Smell the chocolate before tasting it – we can smell approximately 80 flavour compounds but can only taste 20
  4. EAT: Try two chunks per bar to ensure you capture all the inclusions – A portion is six chunks in total!
  5. TEXTURE: Note the texture of the chocolate - how long does it last in your mouth, what textures can you feel on your tongue?
  6. TASTE: Take a moment to really experience the taste. Quiet places are good to allow you to focus on what you are tasting
  7. FEELING: Does it make you feel naughty, but in a good way! 
  8. NOSTALGA: Does it make you feel happy and at all nostalgic?
  9. AFTER THOUGHT: Once you’ve tried, is it so good you feel begrudged having to share it!?
  10. CLEANSE: Cleanse your palette between tasting the different bars, this prevents any cross over of flavours. Food and drink like cucumber, water and biscuit crackers are good for this

 

Eileen Leahy, Brand Manager at Cadbury, added: “We know the Cadbury Inventor competition is a fan favourite because it allows for delicious new ingredients and flavours to be explored and tasted, and this year has really set the bar high. We couldn’t be more excited to share the three delicious Cadbury Dairy Milk flavours with the nation - but sadly there can only be one winner. It is time for us to put it to our experts, the fans, to ‘Be The Judge’ and decide what bar is worthy of returning to supermarket shelves next year!”

 

The three limited edition bars are available now in all major retailers across Ireland. Fans can vote for their favourite bar to be crowned the latest Dairy Milk bar to join the iconic range on the www.cadburyinventor.com website until 5th September. The winner will be announced in September.

 

Now in its third year, the Cadbury Inventor competition challenged the nation again to come up with new and exciting flavours and received over 180,000 submitted entries from the UK and Ireland, from fans who wanted to be in with the chance to create and name their very own Cadbury Dairy Milk bar.