Circle K has announced that Fizzique, a new fibre-infused sparkling soda, is now available in its stores* across Ireland, as part of a wider expansion of its cold drinks offering.
Positioned as a next-generation soft drink, Fizzique is a lightly sparkling soda that is high in fibre and low in sugar and calories, made with natural juices and flavourings, and infused with magnesium and vitamin D. Co-created by well-known Irish wellness brand, SiSú and Irish boxing champion Katie Taylor, it offers customers an alternative to traditional soft drinks, reflecting growing interest in functional options
Just as the recent spell of good weather drives increased demand for chilled drinks, Circle K has expanded its drinks range across its stores ahead of the summer months.
The new additions span functional and hydration-focused segments, reflecting evolving customer preferences and continued growth in the market. Functional drinks in particular are seeing strong momentum, driven by increasing consumer interest in health and wellness, including ingredients such as prebiotics and added vitamins. Broader trends such as demand for immunity-supporting products and natural energy options are also shaping the category.
Alongside Fizzique, Circle K has also extended its range of vitamin-enhanced drinks, with additional Vitamin Well variants now available in more stores, including Reload Lemon & Lime, Recover Elderflower Peach, Hydrate Rhubarb Strawberry and Elevate Pineapple Wild Strawberry. These sit alongside Volvic Vitamin+ Raspberry Recharge and Peach Active.
To support demand for convenient hydration, a number of electrolyte options have also been added, including Electrowave Berry, Peach and Watermelon, as well as Now Coco 100% Pure Coconut Water.
Katie Taylor Co-Creator of Fizzique said: “From the start, we wanted Fizzique to challenge what people expect from a soft drink. It’s about offering something different - a refreshing option that fits into how people are living today. I’m really proud of what we’ve created, and it’s great to see it now available in Circle K stores across Ireland.”
Gillian McGowran, Market Development Director at Circle K Ireland, said: “We’re seeing growing demand from customers for more variety within drinks, particularly across flavoured and functional options as we move into the summer months. This expansion ensures we’re offering a broad range of convenient choices for customers on the go.”
Ciara Foxton, Managing Director at Circle K Ireland said: “This is an exciting addition to our range and reflects the pace of change we’re seeing across the drinks category. We’re focused on continuing to bring new and innovative products into our stores, ensuring we stay relevant to our customers and ahead of emerging trends.”
The expanded range is now available across Circle K’s nationwide network of stores.
