Jameson’s exclusive streetwear collaboration with KidSuper Studios has landed in Ireland, bringing football culture, fashion and Irish community spirit together in one limited-edition drop. The collection is available now online and at Bow Street Distillery (Dublin 7) and Midleton Distillery (Midleton, Co. Cork).
Designed by Irish-American designer and KidSuper founder Colm Dillane, the capsule pays tribute to both Dillane’s and Jameson’s Irish roots, reworking classic football style through KidSuper's playful, art-led lens. Arriving ahead of the biggest football tournament in history, the collection celebrates the beautiful game beyond the pitch - from match-day rituals and must-have merch, to pubs and the personalities that make football culture what it is.
To mark the Irish launch, the Jameson x KidSuper Match Day Market will open at The Market Bar, Fade St, Dublin 2, on Sunday, 7th June, giving fans the chance to exchange pre-owned football jerseys for exclusive pieces from the capsule (while stocks last) while enjoying signature Jameson, Ginger & Lime serves. Any jerseys traded in will be donated to Kits for The World, a charity that collects and redistributes football kits to support communities in need around the world. The kit-swap stall will be open from 12:30pm to 4:30pm or up until stocks run out.
Bringing the stall to life on the day will be legendary Irish football manager Roddy Collins and comedian Ryan Carrick, who will be on hand to deliver full wheeler-dealer energy as fans trade old gear for fresh fits. They will be joined by World Champion football freestyler Conor Reynolds for some football fused entertainment.
Following the kit-swap, Jameson will continue the celebrations with a football-inspired pub quiz at Bonobo, Church Street, Dublin 7 on 10th June. Hosted by award-winning Irish sports broadcasters Second Captains, with special guest Roddy Collins, the night will put fans’ football knowledge to the test, with exclusive Jameson x KidSuper pieces up for grabs for those who truly know the game. Guests can enjoy Jameson, Ginger & Lime serves throughout the night as part of the buzz.
The night will also feature live music from Dublin rapper and football fanatic Fynch, bringing together football heads, fashion fans and quiz-night chancers for a celebration of the game, the gear and the culture around it. Tickets are available via the link here.
Speaking on the merch stall, Roddy Collins said "Anything that brings football, people and a bit of fun together is right up my street. I’ll be down at the stall doing a bit of wheeling and dealing, helping fans swap their old kits for new Jameson x KidSuper pieces. I’m expecting a few classics, a few surprises, and hopefully plenty of jerseys ready to find a new home."
The Jameson x KidSuper collection will also be exclusively available to purchase online and at Bow Street Distillery (Dublin 7) and Midleton Distillery(Midleton, Co. Cork). Full details of the collection are available in the Notes to Editor section below.
Colm Dillane, founder of KidSuper Studios, said: “Football has always had its own style, language and emotion, and that gave us so much to play with for this collection. Working with Jameson meant bringing that energy together with a shared Irish connection, creating pieces that feel fun, expressive and made to live beyond the pitch.”
Seán Noonan, Marketing Manager at Irish Distillers, commented: " For Jameson, this collaboration is about taking the spirit of the collection and turning it into real moments people can share. The kit-swap stall and Bonobo pub quiz bring fans together in a way that feels true to us - sociable, playful and rooted in the kind of conversations, laughs and friendly rivalry that make football culture so special.”
Fans should keep an eye on @Jameson_Ireland for updates on the merch stall pop up & grab tickets to the Pub Quiz here. To shop the collection, please go online or visit our retail shops in Dublin (Jameson Distillery Bow St.) and Cork (Midleton Distillery Experience).
