Love Irish Food will launch its brand new 'Have a Heart' digital campaign on November 15th, 2020.
The initiative represents a huge direct engagement with member brands and with shoppers in the key pre-Christmas shopping period. Over 40 Love Irish Food brands will participate and it forms part of the #shoplocal campaign from Love Irish Food.
'Have a Heart' will be launched as part of the Love Irish Food national advertising initiative on RTE/Todayfm and Newstalk, which runs through October and November. It follows the success of the Love Irish Food summer digital campaign format, which reached 719,000 people and engaged 75,300 people organically across an eight day period.
As a nation Ireland imports around €8B of food/drink products, half of which comes from the UK. Love Irish Food member companies play a crucial role in the Irish food industry as a whole, with its members accounting for an estimated 12,000 jobs in the sector. Love Irish Food member companies play a key part in the creation and security of jobs, through their emphasis is on sourcing ingredients locally for local production in Ireland, sustaining communities throughout the country. As a result, Love Irish Food is a leading national player in communicating and assuring Irish provenance to the consumer.
In November and December 2019 Ireland was looking at full employment with a challenge of looking abroad to entice a workforce to the country. Less than twelve months later, significant unemployment and potential unemployment are now real threats and pose a huge demand on the national exchequer. Love Irish Food is highlighting Irish produced food brands with this campaign and calling on consumers nationwide to #shoplocal, in order to sustain great food and drink brands produced in communities throughout the country.
