Dublin-based Irish food producer, Supernature, is announced as the 15th annual winner of the Brand Development Award, worth over €160,000. The bursary is awarded in partnership with Love Irish Food and Global, created to support and champion Irish food and drink producers. Alongside Global, one of Ireland’s leading outdoor advertising companies, the bursary is supported by partners Checkout Magazine and Marketing Network Group.
Founded in 2018 by Noele McEvoy, Supernature was born from Noele’s kitchen, creating snacks for her daughter who needed to avoid gluten and dairy. At a time when consumers are moving away from ultra-processed food, they offer something radically simple. Supernature’s snacks are all made with only four ingredients, and completely palm oil free.
What started in Noele’s kitchen, has turned into an Irish business that is now distributed nationally and proudly produced in Ireland.
Conor Kilduff, Executive Director, Love Irish Food said:
“Supernature is an excellent example of the innovation and ambition that exists within our Irish food and drink industry. Noelle has created a brand with a clear purpose and a strong understanding of what consumers are looking for today - simple, high-quality products with ingredients they can recognise and trust. We’re delighted to support Supernature at this exciting stage of its journey.”
Antoinette O’ Callaghan, Head of Marketing, Global Ireland said:
“We’re delighted to support Supernature as this year’s winner. The brand stood out for its clear vision and unique proposition that really resonates with today’s consumer. In a highly competitive category, Supernature is a confident and well-executed brand, and we look forward to supporting its continued growth through our retail media network.”
The Love Irish Food Brand Development Award has been around since 2012, supporting many Irish brands. It will provide Supernature with an invaluable, unique opportunity at a fully funded national advertising campaign across Global’s extensive retail outdoor media network. Additionally, the winning member will receive a double page feature spread in leading FMCG magazine, Checkout, along with expert creative support from Marketing Network Group to develop and deliver an impactful advertising campaign.
Noele McEvoy, Founder, Supernature commented:
“Winning the Love Irish Food Brand Development Award is a hugely exciting moment for Supernature. What started in my kitchen has grown into something much bigger, and this support will allow us to bring our products to even more people across Ireland.
There’s a real shift happening towards simpler, more transparent food, and that’s exactly what we set out to create with Supernature. This campaign will help us tell that story on a much bigger scale.”
