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Irish vitamin and protein bar company FULFIL launches two new flavours for white and dark chocolate lovers.

Posted on: 25 Apr 2022

Answering their consumers' desire for white and dark chocolate flavours, FULFIL has developed a White Chocolate Peanut Caramel and Dark Chocolate Salted Caramel bar. The new variants bring a twist to their most popular flavours, Peanut & Caramel and Salted Caramel.  


Research shows that white chocolate products are up 19% on 2021 figures, meaning there is a real desire from consumers to see more white chocolate impulse items on the shelves. The research may nudge retailers to revamp their front-of-store offerings, usually dominated by milk chocolate.


Speaking about the new bars, Alan Metcalfe, FULFIL’s Managing Director said:

“FULFIL consumers have been calling on us to develop more great tasting bars that are high in protein, low in sugar, packed with 9 vitamins that cater to white and dark chocolate lovers. We know our original milk chocolate flavours; Peanut & Caramel and Salted Caramel are firm favourites within the FULFIL range. This offers us a great opportunity to evolve these flavour profiles to reach more consumers with our new bars, FULFIL White Chocolate Peanut Caramel and FULFIL Dark Chocolate Salted Caramel bar.

He continued:

“People's taste has evolved over the last two years. Through research, we continue to innovate and develop new flavour offerings that consumers will love while staying true to what FULFIL is all about, offering people a flavoursome, better-for-you ‘on the go’ snacking moment.”


The bars will be available in all major retail outlets from Mid-April.


FULFIL. Life's Wonderfuel.

For more information visit: www.fulfilnutrition.com or on Instagram @fulfil_nutrition ENDS