Centra are celebrating the Great Irish Bread Dash of 2018
It’s not just any ordinary Throwback Thursday today! Centra are celebrating the ‘Panniversary’ of Storm Emma with one of the most in demand products of 2018…. the humble slice-pan. For one day only Centra stores nationwide are selling Brennan’s Half White Pan for just .50c tomorrow, Friday 1st March 2019.
With temperatures spiking this week it’s hard to believe that one year ago today we were all making our last dash to purchase our storm essentials. Last year during Storm Emma Centra sold 450,000 loaves of bread, an increase of 150,000 loaves from the same time in 2017. This resulted in sales of €1.5 million.
While Storm Emma cemented us as a nation of bread lovers, our storm cravings went beyond the need for carbs. Centra’s Off Licence sales also saw an increase of 24% with total sales for Storm Emma resulting in €7.1 million. Of course, we also needed our snacks, with confectionary, crisps and soft drinks, seeing a sales spike of 38% from the previous year!
Our love for bread will never dwindle so join Centra in celebrating the Panniversary of Stom Emma and pick up your Brennan’s Half Pan for just .50c. Offer is only valid Friday 1st March 2019 while stocks last.