A Leinster fan’s cheeky hand-made sign, which was captured by an official match photographer at the Investec Champions Cup Semi Final, is gaining even more momentum as beer giant Heineken 0.0® decides to back it in a novel campaign to ‘Find a Room for Andrew’ in advance of this week’s final against Bordeaux in Bilbao.
Known by his friends as ‘Chunk’, Andrew Egan (27), Stillorgan, Dublin is a lifelong Leinster fan whose hand-written sign quickly became the talk of fans online as it was captured at the Leinster V’ Toulon Semi-Final. In the photograph Andrew can be seen at the final whistle, celebrating with his sign: “Spare bed in Bilbao anyone? Call +353 834608669”
Andrew Egan, said; “I was totally chancing my arm, the sign was just a bit of a laugh really. I never thought anyone would actually notice it. Next thing people are taking photos of me and Heineken® 0.0 is putting me on billboards and on radio ads in Spain. It’s honestly mad, but in the best possible way. Fingers crossed someone does come through and I do get that bed in the end.”
The Heineken 0.0® backed campaign targets Bilbao’s 350,000 residents and will takeover the town of Bilbao, in advance of this Saturday’s 2026 Investec Champions Cup Final, as the plea for a bed for Andrew is broadcast on billboards, radio stations and on digi-vans.
Fiona Curtin, Marketing Director, Heineken® Ireland, said: “When we saw Andrew’s sign we thought it perfectly captured the spirit of fandom; one fan reaching out to fellow fans for help. So we got in touch and offered to help by upgrading his tickets to a VIP matchday experience and also, by launching a major search to find that bed! We recently launched our Heineken® 0.0 ‘Fans Have More Friends’ campaign, which celebrates the connections that sport creates, so it was fitting that we got involved.”
Through billboards, radio ads in Spanish and its social media community, under its ‘Fans Have More Friends’ platform, Heineken® 0.0 calls on Bilbao locals and rugby supporters alike to open up their homes and help one devoted Leinster fan make it to the biggest weekend of the season.
To offer Andrew a bed in Bilbao, call or whatsapp Andrew on: +353 834608669.
