Lidl Ireland has announced a major brand relaunch for its popular own-brand range of nuts and dried fruits, Alesto. Part of a wider international rollout, the refreshed product packaging and visual identity is now live across Lidl's network of 192 Irish stores, introducing a sharp focus on quality, transparency, and balanced nutrition.
The packaging refresh features a clean, modernised look that highlights the nutritional benefits of the Alesto range, making it easier for health-conscious shoppers to identify wholesome snacking choices. The updated design applies across the existing core selection of whole natural nuts, premium dried fruits, and seed mixes, positioning the range as a versatile option for any time of day, whether as a pre-workout snack, a convenient bite for the office, or an evening treat.
The update forms a core pillar of Lidl Ireland’s broader nutrition strategy, which focuses on providing shoppers with transparent, high-quality choices that support everyday well-being. As part of this commitment to promoting nutritional balance, Lidl Ireland aims to achieve an increase in the tonnage of total fibre sold by 20%. The Alesto range serves as an essential product category in achieving this goal, with nuts and seed being naturally high in fibre.
According to the Food Safety Authority of Ireland, around 80% of people in Ireland are fibre deficient1, eating just 18 grams of fibre per day on average2 and falling short of the recommended daily intake of around 25-35 grams of fibre.3 Increasing fibre intake by just 8 grams per day has been shown to reduce the incidence and mortality rates of diseases such as coronary heart disease, type 2 diabetes and colorectal cancer potentially by 5-27%, significantly improving health and quality of life.4
Commenting on the launch, Eimear O’Sullivan, Corporate Affairs Director at Lidl Ireland and Northern Ireland, said: "With the evolution of our Alesto range, we are introducing a fresh, modern look to our shelves while making balanced dietary choices even more accessible for our Irish customers, who look to us for quality, transparency, and reliability. By revitalising the appearance of our core own-brand selection, we are making it simpler for shoppers to find wholesome, high-quality snacks while maintaining our market-leading low prices.”
Customers can find the newly rebranded Alesto range in-store now. For more information, please visit: https://www.lidl.ie/.
