SPAR to support fund-raising initiatives across retail estate
Leading retailer SPAR will celebrate Make-A-Wish’s annual Wish Week this year by encouraging its retailers to support the charity’s Light Up Blue initiative, which aims to shine a light on children waiting for their wishes to come true.
As Make-A-Wish’s official charity partner, SPAR has decided to embrace the initiative across its wider store network and is asking customers and followers to donate in-store and on social media.
In support of this initiative, many venues around the country will be “turning blue” on Friday 29th April, which is designated as “Wish Day” by the charity, including the Convention Centre, 3 Arena, Aviva Stadium and Rock of Cashel. It is hoped that the awareness generated by the campaign will help raise critical funds to allow children living with life-threatening illnesses to experience and enjoy magical moments.
Commenting, Colin Donnelly, SPAR Sales Director said, “We’re extremely proud of our partnership with Make-A-Wish and the wonderful work they do, and we’re delighted to support this very unique initiative which will undoubtedly raise much needed awareness and funds up and down the country.”
For those that wish to celebrate Wish Week, Make-A-Wish is encouraging people to wear blue, light up their own homes or offices, or to help fundraise for Make-A-Wish alongside colleagues, friends or family.