We use cookies to improve your experience on this website. Read More Allow Cookies

New research by Lidl shows Irish Shoppers are swapping big brands for accessible fitness gear

Posted on: 02 Sep 2026

New research from leading supermarket retailer, Lidl Ireland, has shown a trend for ditching big brands for better value, quality alternatives as the nation embraces exercise and movement like never before.

 

With research from Sport Ireland showing that more adults in Ireland (2.12 million people) participated in regular sport and exercise in 2025 than in previous years, new Lidl Plus research has revealed that shoppers are turning to more affordable and accessible exercise gear and equipment to find their move.

 

Findings conducted via a Lidl Plus survey in May 2026 found that 85% of shoppers would consider using at-home fitness products rather than going to the gym or a fitness class. Price was the main consideration for a third of respondents (33%), followed by style and design of the product was the next most important factor (18%) alongside quality and durability (15%).

 

Gym instructor, fitness expert and CRIVIT celebrity spokesperson, Niamh Cullen, and Lidl Ambassador and Olympic Champion, Rhys McClenaghan, today announced the launch of Lidl Ireland’s new range of premium quality CRIVIT workout gear and exercise equipment, designed to help everyone find their move for less, at a special CRIVIT takeover of premier gym, Saint Studios, in Dublin city centre.

 

Speaking at the launch event, gym instructor Niamh Cullen said:

“Fitness shouldn’t feel intimidating or restrictive, it’s just about discovering a way to move that you genuinely love - and that’s what CRIVIT is all about. What stands out to me is how accessible and affordable the range is. CRIVIT offers quality activewear and fitness products that help people feel confident getting active, regardless of where they are on their fitness journey. The focus isn't on being an elite athlete, it's about supporting everyday movement and making it easier for people to find activities they enjoy.

 

From home gym equipment like ski ergometers, reformer pilates beds and rowing machines, to fitness accessories like resistance bands and mats, Lidl’s CRIVIT range has everything you need for quality workouts at home that really are a premium gym standard.”

 

Lidl Ambassador and Olympic Champion, Rhys McClenaghan:

 

“With more people participating in sport and exercise than ever, it’s really encouraging to see that Irish consumers are taking control of their health on their own terms and focusing on affordable, quality products rather than falling victim to big brand overspend. Exercise should be enjoyable, accessible and not break the bank and for me, that’s why Lidl’s new CRIVIT range really stands up.

 

From beginners finding their pace to seasoned athletes taking on new challenges, CRIVIT supports every step of the journey with an all-in-one range of reliable sportswear, outdoor gear, and fitness equipment. Combining strong quality with everyday affordability, Lidl’s new CRIVIT range delivers incredible quality products for everyone, so people can get moving at every level.”

 

According to Sport Ireland, some of the most popular sport and movement types include personal exercise, running, cycling, lifting weights and yoga and, with Padel being hailed as the fastest growing sport in the world and reformer pilates continuing to trend this summer, CRIVIT has all the gear to help you find your move, your way.

 

Power Up Your Padel

Step onto the court fully equipped to experience Padel with CRIVIT. Designed for fast reaction times, high control, and maximum durability, Lidl’s CRIVIT Padel range gives players of all levels the gear required for competitive matches and casual rallies alike.

  • Padel Racket (€29.99) - Sales Date: 13/08/2026
  • Padel Racket (€14.99) - Sales Date: 13/08/2026
  • Sports Net (€34.99) - Sales Date: 13/08/2026
  • Tennis Balls / Padel Balls (€3.49) - Sales Date: 13/08/2026

 

Master the Reformer

Whether you’re picking up Lidl’s Pilates Reformer machine to try at home or looking to make your living room into your new yoga studio, Lidl’s CRIVIT range has you covered. Designed for pilates, yoga, and mobility work, Lidl's studio gear helps you hone your balance, refine your form, and maximise your training routine without breaking the bank.

  • Pilates Reformer (€169.99) - Sales Date: 16/03/2027
  • Yoga Mat (€7.99) - Sales Date: 09/03/2026
  • Push-Up Board / Dumbbell Set 2 x 2kg / Kettlebell (€14.99) - Sales Date: 16/02/2026

 

Your New Home Gym

Transform any room into a high-performance gym at affordable prices. For the first time, Lidl Ireland is unveiling new professional gym equipment that you can take home for a fraction of the price. So, whether you want the professional set up with Lidl’s rowing machine or ski ergometer, or want to stay fit with Lidl’s classic dumbbells and kettlebells, CRIVIT ensures that everyone can get training at any level.

  • Ski Ergometer (€299.99) - Sales Date: 01/02/2027
  • Rowing Machine (€399.99) - Sales Date: 01/02/2027
  • Weights Bench (€89.99) - Sales Date: 04/01/2027
  • Pylo Box (€49.99) - Sales Date: 01/02/2027
  • 10kg Dumbells (€24.99) - Sales Date: 03/09/2026
  • Kettlebells (€14.99) - Sales Date: 26/11/2026
  • Weight Balls (€29.99) - Sales Date: 01/02/2027

Hit the Pavement: Running & Walking

Step out in high-performance activewear engineered for support, breathability and distance. Designed for early morning pavement pounding or your daily walks, Lidl’s footwear and layering essentials ensures that you have professional products at an affordable price.

 

  • Men's Running Shoes (€9.99) - Sales Date: 04/05/2026
  • Ladies' Running Shoes (€9.99) - Sales Date: 04/05/2026
  • Womens Shell Jacket (€14.99) - Sales Date: 27/08/2026
  • Mens Shell Jacket (€14.99) - Sales Date: 27/08/2026
  • Ladies' Sports Gilet (€9.99) - Sales Date: 28/09/2026
  • Men's Sports Gilet (€9.99) - Sales Date: 28/09/2026
  • Sports Bra (€6.99) - Sales Date: 03/09/2026
  • Mens Sport Top (€3.99) - Sales Date: 13/08/2026
  • Men's Sweat Shorts (€6.99) - Sales Date: 03/09/2026
  • Trainer Socks (€1.99) - Sales Date: 21/12/2026

Corina’s Top Picks

No workout or movement class is complete without quality, affordable exercise clothing. Recommended by renowned fashion stylist, Corina Gaffey, the new CRIVIT range of outdoor and indoor clothing will have you looking cool while you work up a sweat.

 

For women, pair the Ladies' Premium Sports Jacket (€12.99) over the Ladies' Sports Bra (€7.99) and high-waisted Ladies' Sports Leggings (€9.99), completing the look with lightweight Ladies Running Shoes (€9.99) - a full workout makeover for less than €50.

 

For men, Corina highlights a dynamic training outfit, matching the Men's Sports Top (€3.99) with Men's Sports Shorts (€4.99) or Men's Sweat Shorts (€6.99), layered under the Men's Sports Gilet (€9.99) and anchored by Men's Running Shoes (€9.99).

 

  • Ladies' Premium Sports Jacket (€12.99) - Sales Date: 28/12/2026
  • Ladies' Sports Bra (€7.99) - Sales Date: 28/12/2026
  • Ladies' Sports Leggings (€9.99) - Sales Date: 28/12/2026
  • Ladies Running Shoes (€9.99) - Sales Date: 10/08/2026
  • Men's Sports Gilet (€9.99) - Sales Date: 10/08/2026
  • Men's Sweat Shorts (€6.99) - Sales Date: 31/08/2026
  • Men's Sports Shorts (€4.99) - Sales Date: 10/08/2026
  • Men's Sports Top (€3.99) - Sales Date: 22/06/2026
  • Mens Running Shoes (€9.99) - Sales Date: 10/08/2026

 

Lidl’s CRIVIT range of exercise clothing and equipment is available in all 192 Lidl stores across the Republic of Ireland. 

For more information please visit: https://www.lidl.ie/c/crivit/s10068913 or check Lidl Ireland’s weekly leaflet for sales dates and pricing, available online or on the Lidl Plus app.