Annual One4all Shop4Crumlin campaign raises money for CMRF Giggle Fund
One4all, Ireland’s leading gift card company, has announced that its annual Shop4Crumlin campaign has raised a fantastic €46,310 for the CMRF Giggle Fund.
Each year at least 150,000 children attend CHI at Crumlin for critical care and support. The CMRF Giggle Fund aims to bring some much-needed light relief to patients in CHI at Crumlin during what can be a stressful time for both the children and their families. The CMRF Giggle Fund is used to organise birthday parties, pizza nights, new toys and books to make life a little easier for those spending extended periods of time in hospital. CMRF Crumlin, now known as Children’s Health Foundation Crumlin, raises vital funds to support sick children and their families in CHI at Crumlin.
Now in its sixth year, this year’s Shop4Crumlin campaign took place between Saturday September 19th – Sunday September 27th, 2020. People across Ireland were encouraged to dig out their One4all Gift Cards or Digital Gift Cards and shop ‘til they drop at any of One4all’s 11,000 retail partners nationwide or online. For every purchase made with a One4all Gift Card or Digital Gift Card, 50c of every transaction was donated to the charity.
Additionally, Penneys, Life Style Sports, Argos, Marks & Spencer and Diesel pledged to donate an additional 50c to the CMRF Giggle Fund for all transactions made during that week, bringing the donation to €1 per transaction.
To date Shop4Crumlin has raised over €185,000 for the charity.
Commenting on the success of the campaign, Aoife Davey, Senior Marketing Director at One4all said:
“We are absolutely delighted to announce that this year’s Shop4Crumlin campaign has raised €46,310. This is the sixth year of the campaign and to date we have raised over €185,000 for the CMRF Giggle Fund. This is such a worthy cause and an important resource which brings joy to thousands of patients every year. I would like to thank everyone who used their One4all Gift Cards and Digital Gift Cards during the campaign and has helped us reach this donation amount. We could not do it without you. I would also like to extend a huge thanks to all our 11,000 retail and online partners who once again supported Shop4Crumlin as well as the five retailers who matched our donations”.
Commenting on One4all’s fundraising during the Shop4Crumlin campaign, Denise Fitzgerald, Chief Executive, Children's Health Foundation said:
"We are quite simply blown away by the phenomenal funds that our wonderful friends in One4all have raised to support Children's Health Foundation Crumlin's Giggle Fund. One4all and their customers have been an incredible support to CHI at Crumlin over the years and continue to go above and beyond for sick children and their families. These funds will be put to work to create brighter days for children who face many months of treatment and regular stays in CHI at Crumlin. Every day spent away from home, school and friends is a day too long and this support will fund a whole range of fun activities and special treats that will help bring smiles to the faces of those children and young people who need it most. On behalf of all of us here in Children’s Health Foundation Crumlin, thank you One4all and everyone who got involved in this campaign for your support, generosity and kindness.”
For further information on Shop4Crumlin visit www.one4all.ie/shop4crumlin.